WHAT DO CREATIVE DIRECTORS DO?
Have a creative vision? Can you lead artists and writers but have a head for business? You might be ready for a creative director job. Creative directors are the creative leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold. Creative directors plan advertising, oversee the creative process and give guidance to the creative people that work under them. They approve all work created by their staff and often work directly with clients to present that work.
Creative directors also follow the latest trends in design, advertising and marketing, help attract clients, and hire creative staff.
HOW MUCH DO CREATIVE DIRECTORS MAKE?
According to the Bureau of Labor Statistics (BLS), the median income for creative directors in 2010 was $108,260 a year, or $52.05 per hour.
WHAT ARE THE EDUCATION REQUIREMENTS?
Most creative directors start with a bachelor's degree in a creative field and years of experience in the creative field. Most people become creative directors after working as a copywriter, designer, art director or similar creative background, and show an an aptitude not only for the creative side, but for the business side of advertising and marketing.
JOB SKILLS AND REQUIREMENTS
- Creativity: Creative directors will invent new ideas for branding, advertising campaigns and marketing messages. They need to understand design and smart copy, and recognize fresh approaches to advertising.
- Analytical Skills: Advertising and marketing is ever-evolving, and good creative directors are able to analyze trends, look at new data and keep with the times.
- Decision-Making Skills: Advertising campaigns have timelines, and creative directors will need to make decisions on final copy, final art, finished commercials and radio spots.
- Interpersonal Skills: Creative directors will meet with corporate heads and clients on a regular basis. Being a good communicator to all involved will help greatly.
- Management Skills: Creative directors often have to keep many creatives on schedule, and manage their own time.
THE FUTURE OF CREATIVE DIRECTORS
Creative director jobs will grow at an average pace over the next 10 years, according to the BLS. But the focus will shift from older print media to newer media. Being technologically savvy will help potential creative directors.