Associate Director, Glidden Brand-THD/Walmart Channels

Job Description


Join our team and show your colors to the world!

PPG Architectural Coatings is a respected leader in the paint industry. A business unit of PPG Industries, the world's leading coatings and specialty Products Company, we manufacture and sell our products through home centers, independent dealers, and through a network of company-owned stores across North America.

With over 900 retail centers in North America, we continue to grow. Currently we are seeking an Associate Director for Glidden Brand, THD/Walmart Channels to join our team! Within our stores channel, we sell a wide range of architectural coatings and sundry items to industry, builders, contractors, and home owners. Experienced and entry level candidates are welcome to apply! Join a leading team today!

The Associate Director, Glidden Brand-THD/Walmart will be focused on the development and execution of the strategy to build profitable growth for PPG products in North America across THD and Walmart home centers. The leader will have P&L accountability of this $450MM business. This leader will be responsible for leading and developing a team of 14 marketing leaders across both Brand and Channel Marketing. This individual will work to avoid channel conflict where possible while delivering on the specific brand, channel and retailer needs. They establish short and long-term performance measures that guide business priorities. This leader is a key influencer on the following:

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  Development of business, consumer, and customer insight to build differentiation for our brands and products within the channel.
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  Maximize profitability within the channel by leveraging a pricing strategy built on marketplace and product knowledge.
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  Development of brand positioning and maintain to core brand elements while working with the channel/retailer to build brand preference.
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  Coach & mentor, providing development opportunities that leverage marketing talent.
  
  Responsibilities include:

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  P&L Ownership and Business Accountability (shared with Sales)
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  Building long term strategy for Glidden Brand and Walmart & The Home Depot Channels
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  Development and execution of the annual plan
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  Setting priorities for organization
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  Training and development for larger marketing organization
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  Formation of strong relationships with key customers
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  Fixture, collateral, and customer/brand communication
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  Channel promotion strategy and execution
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  Assortment

KEY OBJECTIVES:

Lead the development of channel specific marketing strategies across North America that increase brand preference within the channels by linking to the primary occasions within the channels. Includes in-store communication, assortment decisions, fixture development, promotions, pricing, and sales team and associate engagement.

Develop the foundation for marketing plans within the channel; partner with Insight team to develop actionable insights that will be used for product innovation and renovation initiatives, assortment, services, merchandising and collateral. Focus on the development of POS promotions and associate training.

Develop brand equity architecture for Glidden brand and lead development of annual marketing activation plan.

Develop and implement a pricing strategy across channels and retailers based on competitive analysis of market pricing, benchmarking from the Product team, brand positioning and shopper insight.

Maximize the channel marketing budgets to align with spend objectives of brand and volume building and/or competitive response. Utilize ROI tools where appropriate and ensure all spend is efficient and effective.

Coach/Develop/Mentor direct reports to build capability and bench-strength at all levels of the channel marketing team.

Model behavior that integrates the brand, channel and product teams to ensure excellent collaboration and represents the best interest of PPG across North America.

Qualifications

REQUIREMENTS:


The successful candidate must have thorough knowledge in the areas of brand and channel marketing and have knowledge of all channels of distribution. This high potential candidate is a top talent that projects to GM.

Requires 10-15 years of prior Marketing experience including understanding retailer, channel and brand development. A track record of leveraging brand point of difference to create preference within the channel. Knowledge of home center channel and paint/adhesive/stain categories is a plus.

Bachelor’s degree in Marketing or business related field required, a MBA is highly preferred!

Experience in leading cross functional work streams to drive P&L efficiency.

Superior analytical and financial skills and strong budget management skills are critical.
Ability to lead through leaders, excellent communication and leadership skills, able to work effectively in a highly matrix organization.

The ability to work effectively in a fast-paced and ‘growth minded’ environment. Maintains perspective and endurance during challenging times.
Strong knowledge of fixture development, promotions, pricing, sales team and associate training, assortment decisions and excellent category management knowledge.

SUCCESS FACTORS:

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  Marketing Curiosity - Understands key marketing principles; displays capacity for sound marking mix judgment; uses fact-based marketing approach
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  Financial Acumen - Fundamental understanding of P&L; develops accurate forecast; identifies budget risks and reacts; focus on cost effectiveness and productivity.
• Strategic Thought Leader - Creates solutions to old problems; adopts best practices and applies learning; action oriented based on consumer & customer needs
• Role Model Leader - Motivates team members in solving problems and making decisions; inspires people to follow lead, facilitate change
• Analytical - Makes timely and high quality decisions based on analytical evaluation. Relates and compares data from multiple sources

PPG Industries’ vision is to continue to be the world’s leading coatings and specialty Products Company. Through leadership in innovation, sustainability, and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2014 were $15.4 billion.

PPG Architectural Coatings impressive line-up of residential, commercial, and industrial paint brands offers a wide range of choices to meet everyone's needs – from consumers to interior designers, painting contractors to property managers, and developers to architects.

Join an industry leading company!
Apply today!
www.ppgac.com/careers

PPG prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a hair drug/toxins test and a background check.

PPG Industries, Inc. offers an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, protected veteran status, marital status, sexual orientation, gender identity or expression, or any other legally protected status. PPG is an Equal Opportunity Employer.