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Manager Digital Brand Marketing - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | mclean, Virginia |
About this job
The Digital Brand Marketing Manager will be responsible for the strategy, execution and communication of key digital product offerings for the DoubleTree Brand. This includes key site enhancements, content alignment, as well as merchandising and analysis of doubletree.com. In conjunction with several internal teams, the Team Member will lead all product retailing and support our mobile initiatives through site enhancements. Furthermore, the Team Member will work with the brand to develop digital brand campaigns alongside our agency partners.
What will it be like to work for this Hilton Worldwide Brand?
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its ten global brands, which include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.
If you appreciate the impact global travel can have on the world and know how to offer an exceptional hospitality experience, you may be just the person we are looking for to work as a Hilton Worldwide Team Member.
What will I be doing?
The Digital Brand Marketing Manager will partner with the internal Digital team(s) (Design, Development, Mobile, Analytics, Site Standard and Optimization, SEO, Content) to identify, test and develop new site enhancements and merchandising opportunities to meet digital conversion and traffic goals.
Other key priorities are listed below:
Leverage analytics and research to inform and drive product enhancements and site optimization
Monitor digital performance and report on key findings
Align closely with Search Engine Optimization team to ensure HHonors digital content is developed to optimize site performance
Work closely with the Site Standards and Optimization team on appropriate digital testing strategies to drive incremental site conversion
Translate DoubleTree revenue goals into streamlined digital customer experiences by way of DoubleTree.com and mobile product offerings
Develop consumer communication and digital marketing plans in conjunction with the launch of new product offerings and brand updates
Develop user experience roadmaps and collect business requirements across multiple cross-functional teams and business partners to update the experience on DoubleTree.com
Manage the DoubleTree program, product marketing and merchandising through multiple site placements
What are we looking for?
Since being founded in 1919, Hilton Worldwide has been a leader in the hospitality industry. Today, Hilton Worldwide remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. To fulfill this role successfully, you must possess the following minimum qualifications and experience:
BA/BS Bachelor’s Degree
A minimum of five (5) years of professional experience
A minimum of two (2) years of experience launching and marketing digital products on web and mobile platforms
Strong understanding of user experience and digital design best practices
Familiarity with web analytics, key digital metrics and reporting
Deep knowledge and passion around emerging technologies and how they will change consumer experiences
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
MA/MS Master’s Degree
a minimum of seven (7) years of professional experience
A minimum of three (3) years of Travel, Hospitality or Loyalty Program experience
A minimum of two (2) years of Managerial experience
What benefits will I receive?
Your benefits will include a competitive starting salary and, depending upon eligibility, a vacation or Paid Time Off (PTO) benefit. You will instantly have access to our unique benefits such as the Team Member and Family Travel Program, which provides reduced hotel room rates at many of our hotels for you and your family, plus discounts on products and services offered by Hilton Worldwide and its partners. After 90 days you may enroll in Hilton Worldwide's Health & Welfare benefit plans, depending on eligibility. Hilton Worldwide also offers eligible team members a 401K Savings Plan, as well as Employee Assistance and Educational Assistance Programs. We look forward to reviewing with you the specific benefits you would receive as a Hilton Worldwide Team Member. The above information is provided as a highlight of the major benefits offered to most full-team team members in the United States. All benefits listed may not be offered at all locations. This is not a summary plan description or official plan document.
What will it be like to work for this Hilton Worldwide Brand?
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its ten global brands, which include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.
If you appreciate the impact global travel can have on the world and know how to offer an exceptional hospitality experience, you may be just the person we are looking for to work as a Hilton Worldwide Team Member.
What will I be doing?
The Digital Brand Marketing Manager will partner with the internal Digital team(s) (Design, Development, Mobile, Analytics, Site Standard and Optimization, SEO, Content) to identify, test and develop new site enhancements and merchandising opportunities to meet digital conversion and traffic goals.
Other key priorities are listed below:
Leverage analytics and research to inform and drive product enhancements and site optimization
Monitor digital performance and report on key findings
Align closely with Search Engine Optimization team to ensure HHonors digital content is developed to optimize site performance
Work closely with the Site Standards and Optimization team on appropriate digital testing strategies to drive incremental site conversion
Translate DoubleTree revenue goals into streamlined digital customer experiences by way of DoubleTree.com and mobile product offerings
Develop consumer communication and digital marketing plans in conjunction with the launch of new product offerings and brand updates
Develop user experience roadmaps and collect business requirements across multiple cross-functional teams and business partners to update the experience on DoubleTree.com
Manage the DoubleTree program, product marketing and merchandising through multiple site placements
What are we looking for?
Since being founded in 1919, Hilton Worldwide has been a leader in the hospitality industry. Today, Hilton Worldwide remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. To fulfill this role successfully, you must possess the following minimum qualifications and experience:
BA/BS Bachelor’s Degree
A minimum of five (5) years of professional experience
A minimum of two (2) years of experience launching and marketing digital products on web and mobile platforms
Strong understanding of user experience and digital design best practices
Familiarity with web analytics, key digital metrics and reporting
Deep knowledge and passion around emerging technologies and how they will change consumer experiences
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
MA/MS Master’s Degree
a minimum of seven (7) years of professional experience
A minimum of three (3) years of Travel, Hospitality or Loyalty Program experience
A minimum of two (2) years of Managerial experience
What benefits will I receive?
Your benefits will include a competitive starting salary and, depending upon eligibility, a vacation or Paid Time Off (PTO) benefit. You will instantly have access to our unique benefits such as the Team Member and Family Travel Program, which provides reduced hotel room rates at many of our hotels for you and your family, plus discounts on products and services offered by Hilton Worldwide and its partners. After 90 days you may enroll in Hilton Worldwide's Health & Welfare benefit plans, depending on eligibility. Hilton Worldwide also offers eligible team members a 401K Savings Plan, as well as Employee Assistance and Educational Assistance Programs. We look forward to reviewing with you the specific benefits you would receive as a Hilton Worldwide Team Member. The above information is provided as a highlight of the major benefits offered to most full-team team members in the United States. All benefits listed may not be offered at all locations. This is not a summary plan description or official plan document.
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