General Manager, Direct Marketing - Sling TV - Full-time

Sling TV L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), provides over-the-top television services including domestic and international live and Video-On-Demand programming. It is available on televisions, tablets, computers and smartphones. The Sling TV programming portfolio includes content from Disney, ESPN, HBO, AMC, Turner, Scripps, EPIX, Univision and Maker Studios. Sling International (formerly DishWorld) currently provides close to 200 channels in 18 languages across multiple devices to U.S. households. Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit .

A successful General Manager Direct Marketing will have the following: 

• Proven leadership skills, a strategic mindset, a passion for innovation and agile responsiveness.
• A minimum of seven years agency/client experience.
• Superior working experiences with multi-channel Direct Response tactics.
• Decisive & effective problem-solving ability.
• Very strong analytical skills; both qualitative & quantitative.
• Detail orientation, strong organizational skills.
• Proven communication and presentation skills: advanced ability to present & sell recommendations and to adjust presentations accordingly based on feedback.
• Strong interpersonal skills that encourage team cooperation, promote enthusiasm & foster strategic thinking.
• Understanding of creative development and the importance of creativity in marketing communications

The General Manager Direct Marketing leads  Direct Marketing strategies, owning all aspects of planning and strategy and will report to the Sling TV CMO, Glenn Eisen. This leadership role represents significant career potential.  The General Manager will define the Direct Marketing strategies, including creative approach, targeting methodology, and contact strategy, as well as managing and developing a team.  The  General Manager will ensure efforts have the urgency and focus to deliver on our acquisition goals, and will bring a data-driven approach to driving Direct Marketing performance.

Additionally, the General Manager will be responsible for the following important activities:

• Develop a detailed understanding of campaign performance at the tactic and segment level.
• Manage investments to maximize new customer acquisition (at or below the target allowable) and deliver on growth goals.
• Develop a Test & Learn agenda to drive continuous improvement in performance.
• Leverage consumer insights to evolve the creative execution and targeting strategies as required.
• Cultivate strong working relationships across marketing, product and business development to help deliver results and build the brand.
• Work with Online Marketing team to appropriately leverage drive to web in offline efforts.
• Manage agencies and internal team members. 

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