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Marketing manager, CRM / database marketing / email marketing
•30 days ago
| Hours | Full-time |
|---|---|
| Location | US-CA-San Francisco-Battery St-Corporate San Francisco, California |
About this job
Job Description:
Key responsibilities
• Email program strategy and planning
o Develop marketing strategies to support key business priorities such as new product launches, customer segment focus, or consumer acquisition goals
o Leverage analytics and tests to identify and create new email strategies to drive consumer retention and sales
o Lead ongoing review of global competitive landscape/trends in the marketplace
• Email content planning and creative development
o Drive campaign content planning strategy – build calendar based on product stories, key consumer segments, and relevant/seasonal consumer moments
o Develop automated email program content – leveraging program analytics to optimize content for performance
o Manage email project workflow – develop schedules; work with cross-functional partners to gather inputs; write creative briefs; provide creative feedback; gather approvals; manage production
• Database growth and analytics
o Drive email list growth: partner with cross-functional teams to maximize new user acquisition; develop and execute retention strategies
o Analyze email results to drive continuous optimization of 1:1 marketing communications
Qualifications
• Education: BS/BA in a relevant field
• Experience: minimum 6 years experience including relevant email marketing, CRM, or database marketing strategy/execution experience
• Approach: curiosity and enthusiasm to identify opportunities for analysis & optimization, and execute changes quickly. Must be self-motivated, proactive, and flexible.
• Project management: Top-notch project management skills with the ability to manage multiple tasks involving internal and external partners
• Team management: ability to manage and lead direct reports
• Communication: excellent written and verbal communication skills; strong interpersonal skills; ability to influence all levels of management
• Analytical: strong analytical and problem-solving skills
• Judgment: ability to manage and prioritize multiple tasks and adapt to a changing and fast-paced environment
• Industry knowledge: passionate about apparel and eCommerce
Additional qualifications
• Working knowledge of CAN-SPAM regulations
• Omniture experience
• Understanding of HTML
• Prior to retail and/or direct marketing experience
• Experience with global teams
• Foreign language skills
Key responsibilities
• Email program strategy and planning
o Develop marketing strategies to support key business priorities such as new product launches, customer segment focus, or consumer acquisition goals
o Leverage analytics and tests to identify and create new email strategies to drive consumer retention and sales
o Lead ongoing review of global competitive landscape/trends in the marketplace
• Email content planning and creative development
o Drive campaign content planning strategy – build calendar based on product stories, key consumer segments, and relevant/seasonal consumer moments
o Develop automated email program content – leveraging program analytics to optimize content for performance
o Manage email project workflow – develop schedules; work with cross-functional partners to gather inputs; write creative briefs; provide creative feedback; gather approvals; manage production
• Database growth and analytics
o Drive email list growth: partner with cross-functional teams to maximize new user acquisition; develop and execute retention strategies
o Analyze email results to drive continuous optimization of 1:1 marketing communications
Qualifications
• Education: BS/BA in a relevant field
• Experience: minimum 6 years experience including relevant email marketing, CRM, or database marketing strategy/execution experience
• Approach: curiosity and enthusiasm to identify opportunities for analysis & optimization, and execute changes quickly. Must be self-motivated, proactive, and flexible.
• Project management: Top-notch project management skills with the ability to manage multiple tasks involving internal and external partners
• Team management: ability to manage and lead direct reports
• Communication: excellent written and verbal communication skills; strong interpersonal skills; ability to influence all levels of management
• Analytical: strong analytical and problem-solving skills
• Judgment: ability to manage and prioritize multiple tasks and adapt to a changing and fast-paced environment
• Industry knowledge: passionate about apparel and eCommerce
Additional qualifications
• Working knowledge of CAN-SPAM regulations
• Omniture experience
• Understanding of HTML
• Prior to retail and/or direct marketing experience
• Experience with global teams
• Foreign language skills