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in Englewood, CO

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Hours Full-time
Location Englewood, CO
Englewood, Colorado

About this job

Summary:

Sling TV L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), provides over-the-top television services including domestic and international live and Video-On-Demand programming. It is available on televisions, tablets, computers and smartphones. The Sling TV programming portfolio includes content from Disney/ESPN, HBO, AMC, Turner, Scripps, EPIX, Univision and Maker Studios. Sling International (formerly DishWorld) currently provides close to 200 channels in 18 languages across multiple devices to U.S. households. Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit .

A successful General Manager, MP&A will have the following:

 

  • Must be familiar with a variety of support tools, including E-Mail, Display Advertising, Affiliate, SEO/SEM, site search, checkout, and Mobile.  Must deliver tactical execution coupled with a keen sense of urgency. 
  • Web Analytics – Expertise in web analytics and testing tools such as Google Analytics, and Exact Target. Able to perform complex analyses to generate relevant and actionable data driven insights to inform business and product strategy. 
  • Data Analytics Robust data mining, forecasting, and statistical analytics tools, such as SAS, SPSS and SQL skill-sets. Must possess exceptional problem solving and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization. 
  • Team-Building & Vendor/Agency Management – Serve as the key liaison between Sling TV and its roster of external data suppliers and agency partners, and lead the Scope of Work (SOW), compensation, negotiation, and process optimization processes. 
  • Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency.
  • A minimum of 6 years experience in marketing analytics.

 

Job Duties and Primary Responsibilities include:

 

  • Build a data-driven culture at Sling TV to support strategic decision making, and to optimize ROI, CPA and Lifetime Value (LTV) for a sizeable Marketing spend.
  • Work closely with the MP&A team to support the Digital, Direct, In-Direct and Retention Marketing teams.  The  portfolio will include the integration of quantitative and qualitative insights for testing, optimization and analytics across all Marketing channels including  Digital, Mobile, Social, TV, Radio, Direct Mail, Alt Media, and all in-direct partner channels (device, retail, other).
  • Design a compelling vision and strategy that optimizes SAC, ROI, and LTV across marketing channels, while providing insights to help deliver the company’s sales, growth, profitability, and market visibility objectives. 
  • Also oversee Analytics support for all key Marketing channels including SEO, SEM, Display, Retargeting, Email, TV, Radio, Print and Direct Mail. Ensure “Best in Class” Analytics approaches/tools and ROI modeling to enhance profitability. 
  • Forecasting/Modeling/Reporting – Oversee forecasting of all sales and cancel performance, partnering closely with Finance, Digital Marketing, and IT teams. Develop automated reports and ad hoc requests that provide a benchmark for actionable insights. Partner with IT to develop a keen understanding of all sources of subscriber data and optimize how data is organized and effectively utilized across the Sling organization. 
  • System Integration Oversight – Supervise the company’s implementation of Marketing data exchange environments, such as Convertro and Upper Quadrant to ensure data accuracy, availability, and usefulness.
  • Budget Management – Oversee a significant Analytics budget, and help drive the effectiveness and efficiency of the overall Marketing spend, by using information to optimize CPA and LTV.

#LI-BL1 Englewood, CO