Director, Demand Generation (B2B, Acquisition and Nurturing Experience)

YouEye in Mountain View, California
(Marketing Manager now ready to move into Director role or has been a Director for a few years- not looking for Founders or Exec staff to fill this role.

Demand Generation Director -Only 4-7 MAX years prior demand generation experience (both acquisition and nurturing) with a track record of managing successful marketing campaigns, across multiple channels
YouEye is seeking a Demand Generation Director to support our rapidly growing business. He/she will be responsible for filling our pipeline with qualified and educated prospects through highly-targeted demand generation programs. The Demand Generation Manager will report to the VP of Product and Marketing.
This is a great opportunity for professional development. In addition to driving revenue, you'll be working closely with experienced senior management and will have the opportunity to contribute to the product and business strategy.
Responsibilities Include:
Fill the sales pipeline with qualified leads by developing and executing multi-touch, integrated marketing programs that include email, webinars, live events, online ads, sponsorships, direct marketing, content syndication, web forms, online events and more
Generate a steady flow of sales-ready leads by developing, executing and optimizing lead nurture programs
Partner with Product Marketing and industry influencers to create compelling content to leverage for lead gen and lead nurturing programs
Partner with the Web team to optimize the website for demand gen
Provide input on offer strategy, forms and tracking to drive traffic and convert traffic to qualified leads
Set metrics, measure campaign effectiveness, optimize for best results and share success internally
Implement testing methodologies on all elements of the digital marketing mix to improve conversion rates (content, templates, landing pages, offers, etc.) and optimize campaign performance
Pro-actively identify opportunities for program and process improvements
Responsible for maintaining a constant stream of relevant, engaging news through the Company's social media, including blogs posts, tweets, and YouTube video updates
Work with PR firm to develop quality pitches to major media
Assist in reporting and analysis of marketing campaigns
Provide general support to the marketing department and senior leadership - we're a Series A startup, so we're all hands on deck
Requirements
Only 4-7 years prior demand generation experience (both acquisition and nurturing) with a track record of managing successful marketing campaigns, across multiple channels
Has worked in a Software as a Service environment / SaaS
Marketo and Salesforce experience strongly preferred
Familiarity with emerging demand gen technologies a plus (think Rakuten, CRM onboarding, and ad regarteters)
Experience in B2B with solid understanding of B2B demand gen principles
Results driven, strong attention to detail, organized and can manage multiple projects simultaneously
Strong project management skills and experience, including managing external agencies
Track record of managing webinars, virtual events, online ads, emails, sponsorships and direct marketing campaigns
Ability to take initiative, be innovative and creatively solve problems
Ability to work independently with minimal supervision
Excellent verbal, written, interpersonal and communication skills with the ability to build strong cross-functional partnerships
Proficiency in MS office * Bachelor's degree required. Qualifications
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Additional Information
Salary Range: $90K to $110K annually (Depending on experience), with potential stock options for qualified candidates.
All your information will be kept confidential according to EEO guidelines.
We cannot sponsor anyone for this position at this time.
Our ideal candidate should be local to the SF Bay Area but could be open to the right person outside of our area who has the definite skills needed to do this job.
Send word doc of your resume and work samples to Tamara dot Swearingen at YouEye dot com today only to this email address. Please list salary history as well for last 2 jobs.

Salary: $110,000.00 /year

Required experience:

4 to 7 years exp Demand generation max exp, Marketo, SaaS, Salesforce, B2B, Bachelors Degree: 1 year
We have set up application questions for your job. Candidates will be asked to give a "yes" or "no" response to the following questions:

Do you have 1 year of 4 to 7 years exp Demand generation max exp, Marketo, SaaS, Salesforce, B2B, Bachelors Degree experience?