Senior Manager, Integrated Marketing - Full-time

We believe that clothes — and how you make them — can make a difference.

Since 1853, we’ve been obsessed with innovation to meet people’s needs. We invented the first blue jean. And we reinvented khaki pants. We pioneered labor and environmental guidelines for our manufacturing partners. And we work to build sustainability into everything we do.

A company doesn’t last 160 years by standing still. It endures by reinventing itself, striving to delight its consumers, winning in the marketplace, and by remaining true to its values.

We employ more than 17,000 people around the world – supporting great brands, including Levi’s®, Dockers® and Denizen®. Our employees are committed to innovation, creativity and collaboration. Put simply, if you’re looking for a new opportunity, this is a great place to grow your career.

The primary responsibility for the Senior Manager, Integrated Marketing position is to develop effective and aligned marketing plans, ensuring a consistent Levi’s brand message in the U.S. (campaign & product launches). This position will lead the cross-functional planning and coordination of key campaigns including media, PR, events, channel marketing, online marketing, etc., in order to drive brand awareness, desirability, traffic and sales. In addition, this role will lead and be accountable for all in-market brand activations and consumer engagement programs within the U.S.

Lead the development and execution of Levi’s® Brand and Consumer Marketing programs within the U.S.

Align with and work cross-functionally with Media, PR & Entertainment, Retail, Social and Digital in the development of Consumer Marketing plans

Maintain cohesive relationships and regular communication with critical departments (such as Levi’s® Retail Marketing, eCommerce Marketing, Wholesale Sales and Merchandising teams) to ensure synergies on all projects and consistent cross-functional consumer communication

Develop and maintain partnerships with Global Marketing and Creative Services

Identify and drive the development of supplemental creative assets and tools needed to effectively communicate the Levi’s® message and products to consumers

Identify and manage potential strategic marketing partnerships (relevant agencies, technology partners, etc) which help to enhance Levi’s® brand and marketing efforts

Develop and lead the execution of local consumer marketing engagement programs that drive brand and product relevance to existing and potentially new Levi’s® consumers

Ensure utilization and leveraging of Levi’s® brand assets (ex. music artists, athletes, Levi’s® Stadium, Premium Collections, etc)

This role should lead planning and execution of monthly marketing integration meetings with senior leadership

Analyze, track and regularly communicate KPI results to senior management and Levi’s® Marketing team

Manage and develop the Consumer Marketing Coordinator, providing the necessary direction, coaching and mentoring, arming employee with the tools for success in their day-to-day activities and long term career goals

Day-to-Day Consumer Marketing budget management

Qualifications:

Bachelor's degree in related field of study (5+ years of combined college education and work experience may be substituted for a degree)

7+ years experience in a related industry

Proven ability to think strategically and create long term plans and direction

Strong planning, prioritization, problem solving, project management and organizational skills

Have an analytical mindset, with experience measuring and leveraging marketing data

Strong understanding of the U.S. retail and/or fashion market and industry

Comfortable working in a matrixed cross-functional organization

Must be team orientated, but also have the ability to work independently

Ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset

Experience managing vendors and/or external agency partners

Proven ability to manage and motivate others

The Company's policy is to provide equal opportunity to all persons without regard to race, color, creed, religion, national origin, citizenship, sex, age, sexual orientation, gender identity or gender expression, marital status, Vietnam era/disabled veteran status, physical or mental disability, or other protected classes prohibited by applicable law. Company policy prohibits harassment of applicants or employees on the basis of any protected classes. The Company has established a continuing Affirmative Action Program to assure equal employment opportunity in all its policy decisions affecting recruitment, selection, assignment, promotion, training, and all other terms and conditions of employment.