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Digital Optimization Manager - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Parsippany, New Jersey |
About this job
Envision your career with one of the world's largest hospitality companies.
We provide a range of hospitality products and services through our global portfolio of world-renowned brands under our parent company, Wyndham Worldwide (NYSE: WYN).
Do you want to be part of a company ranked as one of the best places to work?
Wyndham Hotel Group (WHG) is the world's largest hotel company with approximately 7,410 hotels in 67 countries that represent 15 well-known hotel brands including Wyndham Hotels and Resorts, Ramada, Days Inn, Super 8, Howard Johnson and Travelodge. All hotels in the U.S. are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels which are managed by Wyndham Hotel Group Management Inc.
The Manager, Digital Optimization will be an integral part of the digital optimization and strategy team responsible for identifying and executing the digital optimization strategy across Wyndham Hotel Group's consumer- and franchisee-facing web properties, including desktop, tablet, mobile web and mobile app.
The role will assist in managing a best in-class testing program, transforming and improving customer experiences to increase conversion, revenue and brand engagement. The ideal candidate will be comfortable partnering with key stakeholders cross-functionally to identify and implement A/B and multivariate tests across our platforms, and be able to see them through design, execution and analysis.
Responsibilities
Work alongside the Director, Digital Optimization & Strategy to partner with eCommerce, Brand Marketing, Worldwide Loyalty and Customer Engagement, IT, and third-party vendors to design and implement A/B and multivariate tests.
Proactively identify and implement new opportunities for testing across all customer-facing channels including desktop, mobile web, app, tablet, etc.
Serve as the primary owner of our self-serve testing tool, developing smaller scope tests (such as landing page and CTA optimization), increasing adoption, coverage and use of tool.
Manage testing calendar, weekly test status reports and monthly dashboard, communicating and sharing with key stakeholders across the company.
Partner with the Digital Insight Analysts to extract and interpret data from various tool (Maxymiser, OpinionLab, Adobe Analytics and Tealeaf) to help identify opportunities for optimization.
Bachelor's Degree
5 years' experience working in ecommerce
2 years' experience designing and managing A/B and multivariate tests
Familiar working with vendors and tools such as Maxymiser, OpinionLab, Adobe Analytics and Tealeaf
Project management experience a plus
Retail, hospitality or travel industry experience is desirable
HTML/CSS/JS knowledge desirable
Prior experience working with optimization and analytics platforms, particularly A/B and multivariate testing tools
Comfortable working with and interpreting data to develop actionable insights
Demonstrated ability working successfully with cross-functional, highly matrixed teams
Proven track record of creative and innovative thinking
Ability to manage multiple projects at once
Attention to detail, time management and organization
Exceptional written and oral communication skills, specifically around communicating
We provide a range of hospitality products and services through our global portfolio of world-renowned brands under our parent company, Wyndham Worldwide (NYSE: WYN).
Do you want to be part of a company ranked as one of the best places to work?
Wyndham Hotel Group (WHG) is the world's largest hotel company with approximately 7,410 hotels in 67 countries that represent 15 well-known hotel brands including Wyndham Hotels and Resorts, Ramada, Days Inn, Super 8, Howard Johnson and Travelodge. All hotels in the U.S. are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels which are managed by Wyndham Hotel Group Management Inc.
The Manager, Digital Optimization will be an integral part of the digital optimization and strategy team responsible for identifying and executing the digital optimization strategy across Wyndham Hotel Group's consumer- and franchisee-facing web properties, including desktop, tablet, mobile web and mobile app.
The role will assist in managing a best in-class testing program, transforming and improving customer experiences to increase conversion, revenue and brand engagement. The ideal candidate will be comfortable partnering with key stakeholders cross-functionally to identify and implement A/B and multivariate tests across our platforms, and be able to see them through design, execution and analysis.
Responsibilities
Work alongside the Director, Digital Optimization & Strategy to partner with eCommerce, Brand Marketing, Worldwide Loyalty and Customer Engagement, IT, and third-party vendors to design and implement A/B and multivariate tests.
Proactively identify and implement new opportunities for testing across all customer-facing channels including desktop, mobile web, app, tablet, etc.
Serve as the primary owner of our self-serve testing tool, developing smaller scope tests (such as landing page and CTA optimization), increasing adoption, coverage and use of tool.
Manage testing calendar, weekly test status reports and monthly dashboard, communicating and sharing with key stakeholders across the company.
Partner with the Digital Insight Analysts to extract and interpret data from various tool (Maxymiser, OpinionLab, Adobe Analytics and Tealeaf) to help identify opportunities for optimization.
Bachelor's Degree
5 years' experience working in ecommerce
2 years' experience designing and managing A/B and multivariate tests
Familiar working with vendors and tools such as Maxymiser, OpinionLab, Adobe Analytics and Tealeaf
Project management experience a plus
Retail, hospitality or travel industry experience is desirable
HTML/CSS/JS knowledge desirable
Prior experience working with optimization and analytics platforms, particularly A/B and multivariate testing tools
Comfortable working with and interpreting data to develop actionable insights
Demonstrated ability working successfully with cross-functional, highly matrixed teams
Proven track record of creative and innovative thinking
Ability to manage multiple projects at once
Attention to detail, time management and organization
Exceptional written and oral communication skills, specifically around communicating
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