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in Louisville, KY
Local Store Marketer (LSM)
•30 days ago
Hours | Full-time, Part-time |
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Location | 302 Bullitt Lane Louisville, Kentucky |
About this job
The Local Store Marketer (LSM) builds sales at the local level by building relationships inside the restaurant, within the store’s 3-mile radius, and throughout the community. Working closely with the MARKETING MANAGER and the management team, the LSM helps to build guest loyalty and sales-building programs and is responsible for tracking results on an ongoing basis.
Primary Job Functions Include:
- Assist the Marketing Manager and management team with the creation, development and management of local store marketing programs that build guest loyalty, guest counts, PPA and overall sales.
- Develop Action Plans with the MARKETING MANAGER and management team, obtaining all necessary sign-offs on plans and budgets.
- Create and maintain a market survey of the store’s 3-mile radius and community, identifying priorities and areas of opportunity.
- Conduct bread runs to businesses, hotels, etc. and include visits to radio stations and local media to gain publicity for the store.
- Help establish positive and ongoing business relationships with neighboring retailers, hotels, civic groups, etc. that lead to sales-building opportunities.
- Work closely with schools and help initiate and drive programs.
- Help develop and execute ongoing charitable and community events that position Little Caesars as a community leader and build brand awareness.
- Assist in all PR efforts including cooking segments, media releases, and publicity events that promote the store and Little Caesars.
- Communicate frequently with MARKETING MANAGER, management team about ongoing programs, plans, and results.
- Bottom line: help build sales by building relationships while avoiding couponing, deep discounts, and high cost advertising.
Qualities for a Successful LSM:
- Outgoing, energetic, enthusiastic, friendly, and creative.
- Maintains professionalism, strictly adheres to the Little Caesars uniform standards, and projects a positive image to guests, and the community at all times.
- Familiar with the community and has ability to meet new contacts and build relationships.
- Excellent communication and presentation skills.
- Dependable, mature, responsible, and results-oriented.
- Minimum education level of high school degree