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in Westborough, MA

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About this job


Marketing

Market Reseach Analyst

Join the #1 Experiential and Promotion Marketing Agency in America! We are seeking a distinctive Market Research Analyst who can blend strong analytics with knowledgeable insight to identify retail market opportunities for an exciting new account with a major retailer. As the Market Analyst, your responsibilities will be to provide the analytical framework and supporting data to bridge strategy and execution by distilling the results of sales programs and recommending improvement opportunities and through synthesizing market data to shape short and long term strategy.

Bring your skills and build your career with IN Marketing Services, the marketing division of Advantage Sales and Marketing, where your enthusiasm and passion will be met with challenging work that focuses on influencing buyer behavior and driving sales through shopper marketing, experiential marketing, in-store event services and more. Work with IN Marketing’s established retailers and the iconic brands we represent that matter most to everyday shoppers.

The Market Research Analyst monitors market conditions in local, regional, or national markets to determine potential sales growth opportunities for Integrated Marketing services. Conducts research and analysis involving competitors, pricing, sales, and methods of marketing, existing and potential customer preferences, economic conditions, advertising, distribution, and other factors that may influence futures sales. Analyzes data and recommends specific actions based on findings. Establishes research methodology and design format for data gathering, such as surveys, opinion polls, and/or questionnaires. Examines and analyzes statistical data to forecast future marketing trends. Gathers data on competitors and analyzes prices, sales and methods of marketing and distribution. Collects data on consumer preferences and buying habits. Prepares and presents reports and graphic illustrations of findings.

Advantage Sales & Marketing, LLC is proud to be an Equal Opportunity Employer