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in Norwalk, CT

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Hours Full-time
Location Norwalk, CT
Norwalk, Connecticut

About this job


Marketing

Sr Director Analytics

The Analytics and Planning Director serves as the analytic lead and expert within the Strategic Planning and Insights team. This analytics guru will be serving in a consultative strategic function (internal and external clients) in developing and executing analytical projects which create compelling marketing stories and provide strategic recommendations that deliver measurable client business impact. They possess an in-depth experience in creating customer and shopper insights, designing efficient & effective marketing programs and measuring the performance of integrated marketing programs (across both the offline and digital activations.) The ability to report/evaluate promotional events and Shopper Marketing ROI analysis, and provide recommendations based on results is critical. In additional to post event analysis, the Analytics and Planning Director is required to proactively identify opportunities, develop findings and recommendations and communicate results in a persuasive and easily understandable way possessing excellent written and oral presentation skills.

Advantage Sales & Marketing, LLC is proud to be an Equal Opportunity Employer