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Analyst, eMarketing Analytics - Tempe, Arizona, United States
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Tempe, AZ TEMPE, Arizona |
About this job
General Summary:
Under minimal supervision, this position collects and analyzes data for client sales and marketing programs. This position defines and generates marketing reports and sales reports, including but not limited to customer performance reports and campaign analysis. This position participates in the design and maintenance of marketing databases, data integrity and reporting systems. This position works directly with the client to provide analysis, creative feedback and recommendations relating to sales, operations or marketing activities.
Essential Duties & Responsibilities:
? Analysis: This position has the authority to identify patterns and meaningful relationships between various data sources, develop predictive models and present findings that can be effectively communicated to the client and to all levels of management within DAC.
o Benchmark current performance – review and analyze existing models and business KPIs.
o Analyze business goals and business results to optimized target metrics in– ABA rates, Sales Conversion Rates, AOV goals, Service cost reductions
o Lead project coordination – develop, communicate and track implementation plan and deliverables
o Launch and Measure – implement analytical tests, perform quantitative and qualitative analysis, measure results against benchmarked KPI’s
o Test and Refine – conduct A/B testing, evaluate business rules to results, reset benchmarks as necessary
o Work with marketing, sales, and operations to identify areas for growth and expansion of online customer support programs; email, knowledgebase and CRM
Job Specifications/Qualifications/Experience Required:
- BS/BA required
- SQL database query language required
- Required: Minimum of two years experience building and applying regression models, clustering, CART analysis or multivariate analysis
- Experience developing analytical and statistical analysis of results to identify trends, behaviors, and data analytics
- Ability to analyze impacts of tactical and strategic changes within a client driven business
- Self-reliant and self-directed
- Direct Marketing, Electronic Direct Marketing, List Processing or Circulation Marketing experience a plus
- Detail-Oriented
- Demonstrated analytical and problem solving skills
- Desired: Five years experience working in an inbound/outbound call center operational or client relationship role, with specific experience supporting online customer support programs
- Knowledge of inbound/outbound call center/phone technologies including: Inbound/Outbound Voice, Online Customer Support programs; knowledgebase and email, CRM
- Business writing, communication and presentation skills a plus
- Strong MS Excel skills preferred
- Desired: Knowledge and experience with marketing services (direct mail and electronic marketing programs) with additional emphasis on providing marketing intelligence and supporting campaign activities
- Must provide example of analysis and presentation materials during interview process
TeleTech requires all employees hired in the United States to successfully pass a background check and depending on location and client program a drug test, as a condition of employment. TeleTech is an Equal Opportunity Employer.
Under minimal supervision, this position collects and analyzes data for client sales and marketing programs. This position defines and generates marketing reports and sales reports, including but not limited to customer performance reports and campaign analysis. This position participates in the design and maintenance of marketing databases, data integrity and reporting systems. This position works directly with the client to provide analysis, creative feedback and recommendations relating to sales, operations or marketing activities.
Essential Duties & Responsibilities:
? Analysis: This position has the authority to identify patterns and meaningful relationships between various data sources, develop predictive models and present findings that can be effectively communicated to the client and to all levels of management within DAC.
o Benchmark current performance – review and analyze existing models and business KPIs.
o Analyze business goals and business results to optimized target metrics in– ABA rates, Sales Conversion Rates, AOV goals, Service cost reductions
o Lead project coordination – develop, communicate and track implementation plan and deliverables
o Launch and Measure – implement analytical tests, perform quantitative and qualitative analysis, measure results against benchmarked KPI’s
o Test and Refine – conduct A/B testing, evaluate business rules to results, reset benchmarks as necessary
o Work with marketing, sales, and operations to identify areas for growth and expansion of online customer support programs; email, knowledgebase and CRM
Job Specifications/Qualifications/Experience Required:
- BS/BA required
- SQL database query language required
- Required: Minimum of two years experience building and applying regression models, clustering, CART analysis or multivariate analysis
- Experience developing analytical and statistical analysis of results to identify trends, behaviors, and data analytics
- Ability to analyze impacts of tactical and strategic changes within a client driven business
- Self-reliant and self-directed
- Direct Marketing, Electronic Direct Marketing, List Processing or Circulation Marketing experience a plus
- Detail-Oriented
- Demonstrated analytical and problem solving skills
- Desired: Five years experience working in an inbound/outbound call center operational or client relationship role, with specific experience supporting online customer support programs
- Knowledge of inbound/outbound call center/phone technologies including: Inbound/Outbound Voice, Online Customer Support programs; knowledgebase and email, CRM
- Business writing, communication and presentation skills a plus
- Strong MS Excel skills preferred
- Desired: Knowledge and experience with marketing services (direct mail and electronic marketing programs) with additional emphasis on providing marketing intelligence and supporting campaign activities
- Must provide example of analysis and presentation materials during interview process
TeleTech requires all employees hired in the United States to successfully pass a background check and depending on location and client program a drug test, as a condition of employment. TeleTech is an Equal Opportunity Employer.
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