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in Berlin, CT

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About this job

Euro American Home Care is looking for a professional marketing project manager to join our team in our beautiful new office in Berlin.
This position develops, oversees and coordinates marketing and communication strategies to ensure business growth and development.

Job Description

The Marketing Director plays an integral role in developing, implementing and overseeing the marketing and communication strategies on behalf of Euro American Homecare. This role requires the development of public relations policies, social media presence and graphics support to create effective marketing communication campaigns. Responsibilities include ongoing and positive outreach coordination, blog and social media posting as well as brand development. This position will provide the foundation for marketing plans outlined in already established strategies and policies.

Qualifications

• At least one year of experience in a similar role of managing and directing marketing campaigns
• Strong written communication skills with demonstrated writing and editing experience.
• Skilled proficiency in Social Media, Microsoft Office, Adobe Photoshop.
• Excellent interpersonal skills and ability to work with outside professionals.
• Excellent leadership, creativity and quick thinking skills.
• Experience with web content and media marketing.
• Bachelor's Degree in Communications, Graphic Design, Marketing, Public Relations, or related field preferred but not required
• Geriatric healthcare or home care experience preferred.
• Fluency in Polish or Russian preferred.

Essential Functions

• Develops and implements an integrated strategic marketing communications and public relations plan.
• Ensures positive marketing, public and referral relationships.
• Facilitates consistent brand messaging in both existing business and new growth areas.
• Writes and designs print and digital materials, including direct mail, posters, fliers, blog posts, email notifications and other promotional materials to increase awareness in the community.
• Utilizes social media effectively to increase audience engagement.
• Works with external sources to oversee marketing communications, surveys and other promotional venues.
• Embraces the Euro American values of honesty, caring, and dedication to serving the senior community.