AVP, Marketing (108813)

HomeGoods offers an exciting and rapidly changing selection of home décor merchandise, including giftware, home basics, accent furniture, lamps, rugs, accessories and seasonal merchandise at great values. It's where highly motivated professionals turn for outstanding and unique experiences in a very creative and supportive environment. It's also where you will find success and stability that comes with being a part of The TJX Companies, Inc., the leading off-price apparel and home fashions retailer in the U.S. and worldwide. In addition to HomeGoods, our brands include T.J. Maxx, Marshalls and Sierra Trading Post, as well as tjmaxx.com and sierratradingpost.com in the United States; Winners, HomeSense and Marshalls in Canada; T.K. Maxx in the United Kingdom, Ireland, Germany, Poland, Austria and the Netherlands, as well as HomeSense and tkmaxx.com in the U.K.; and Trade Secret in Australia. With nearly $31 billion in revenues in 2015, more than 3,600 stores, and approximately 216,000 Associates, success is always in style at TJX.

HomeGoods is the leading off-price retailer of home fashions in the U.S. With over 500 stores and plans to almost double in size over the long term, HomeGoods has established itself as the destination for ever-changing, unique selections of home fashions from around the world. We have an exciting opportunity for an Assistant Vice President, Marketing at HomeGoods.

The HomeGoods Assistant Vice President, Marketing position is based in our Framingham, MA headquarters. The AVP, Marketing is accountable for the successful formulation and implementation of the multi-channel brand marketing strategy intended to drive short and long term growth of the brand. This includes development of a distinct brand platform that informs annual marketing and communication plans, and all resulting advertising, content development and distribution, paid media, social media direction and owned digital channels. This individual is the main liaison, and manages oversight of, the external strategic, advertising and digital Agency partners.

Reporting directly to the Vice President of Marketing for HomeGoods, this individual is an active participant in driving profitable sales for all channels through a combination of strategies designed to increase market penetration and awareness while simultaneously maximizing the efficiency of all investments in those efforts.

DUTIES & RESPONSIBILITIES:

• Formulate strategic multi-channel marketing plans in accordance with company objectives, and direct execution of all components included in those plans.
• Partner with external Strategic Agency to determine distinct brand positioning and expression of that positioning across all integrated media channels.
• Partner with Strategic, Advertising and Digital Agency partners to create differentiated, break-through creative work that will increase brand awareness, familiarity and affinity. Monitor Agency performance and direct contract negotiations.
• Oversee the annual integrated marketing and communications plans to ensure strong sales, increased awareness and resulting market share growth.
• Drive direction, in partnership with TJX Media team and external Agency, on media strategies, budget allocation and placement based on annual marketing plans.
• Partner with TJX Consumer Insights team to understand macro and environmental trends and their impact on the HomeGoods brand positioning and shopping experience.
• Partner with external Digital Agency to develop a content strategy across channels and development of all associated assets.
• Set marketing direction and oversee team on execution of multi-channel communication plans for all New Stores/Grand Openings.
• Ensure marketing spend is on budget and that funds are allocated to generate high-impact results with maximum efficiency.
• Foster strong relationships across TJX divisions and within HomeGoods to support seamless partnership with marketing.
• Attract, assess, retain, and develop talent by creating an environment that provides direction, continuous learning and development, and commitment to common vision and shared values. Develop successors and talent pools for key positions across the corporation. Provide accurate timely developmental feedback to all team members.

REQUIREMENTS:

• Bachelor’s Degree or equivalent
• 15+ years multi-channel marketing experience with a specific emphasis on brand strategy via agency or client side
• Direct experience building differentiated brand platforms
• Demonstrated experience overseeing and directing integrated communications plans and associated execution
• Developed leadership skills along with proven experience managing multiple teams and multiple marketing functions
• Excellent written, verbal communication and presentation skills
• Demonstrated success collaborating, partnering and influencing at all levels and across all functions of the organization
• Recognizable executive presence and presentation
• Comfortable managing deadlines and deliverables in a fast-paced, changing environment
  
  PREFERRED PERSONAL ATTRIBUTES:

• Strong ethics and integrity both personal and professional
• Respect for established business model and corporate culture
• Comfort with ambiguity or working in the gray
• Ability to build relationships with all levels within an organization
• Deep listening and inquiry
• Collaborative, participatory decision-maker
• Innovative, calculated risk-taker who learns from mistakes

At the TJX Companies, Inc., you'll not only enjoy working with a stable and profitable corporate leader, but you'll also enjoy the benefits that go along with it, such as: Medical/Dental/Life insurance, 401(K), Paid holidays and vacations and Associate Discounts.

TJX is an equal opportunity employer committed to workplace diversity.

Posting Notes: Framingham || Massachusetts