News and Sports Media Specialist - Media

News / Sports Media Sales Specialist - Media

Time Warner Cable Media currently seeks a News and Sports Sales Media Specialist for our Upstate NY media markets.

This is an exciting time to join our team! Time Warner Cable Media is now Spectrum Reach. Spectrum Reach, the merger and power of three great companies Spectrum Reach (Charter), Time Warner Cable and Brighthouse Media Strategies, will create tremendous new advertising and marketing opportunities for our clients across the country. Our ambition is to be the marketing platform of choice for advertisers in our markets. With national scale and an unmatched commitment to innovation, we are well positioned to deliver a powerful combination of innovative ad products and services to help our clients achieve their objectives.

If you like to brainstorm ideas on how to maximize sales and are an innovative leader, TWC Media / Spectrum Reach is the place for you!Below please find a brief description of the essential duties and responsibilities required to function successfully in this position.

Essential Job Functions:

• Develop annual and quarterly sales strategy to meet goals for TWC News and Sports Network across 4 - Upstate NY markets
• Have a passion for News and Sports marketing and client results
• Prepare and deliver sales meeting presentations to educate and train teams weekly
• Create packages and programs to drive sales for teams
• Travel monthly to Upstate NY markets of Buffalo, Rochester, CNY and Albany markets to work with sales leaders, sales and sales support
• Work collaboratively with cross functional leaders from media sales and news and sports teams
• Work with sales teams and sales leaders to maintain customer satisfaction and accountability through consultative selling
• Support in all stages of the sales cycle, from prospecting to developing customer rapport, closing business and servicing accounts
• Responsible for meeting and exceeding weekly, monthly and quarterly sales goals with focus on solution based selling and digital product inclusion
• Maintain price and product integrity to ensure maximum company profitability
• Meet with key decision makers to develop advertising programs that target client specific needs
• Support local market needs and sales initiatives

Essential Job Competencies:
Sales Skills

• Knowledge and passion for news and sports advertising and how it impacts local client businesses
• Inventory pricing and management experience
• Understanding the competitive landscape
• Sales meeting and presentation experience

Digital:

• Understands how digital inventory is transacted
• Knows how digital platforms work together with linear TV
• Deep market knowledge of online and digital marketplace:

• Ability to explain complex digital media features in simple terms

Education and Experience Requirements:

• Experience with local and regional news and sports sales a plus!
• Bachelor's degree (B. A.) from four-year College or university; or 4-6 years related experience and/or training; or equivalent combination of education and experience.
• A minimum of 1-3 years experience in local broadcast, cable, on-line or print media sales with a minimum of 2 years experience in digital media required.
• Excellent communication, interpersonal, motivational and organizational skills required and ability to work independently and in a team environment
• Must be proficient in Word, Excel, and PowerPoint.
• Knowledge of advertising sales software preferred.

Driving is a requirement for this position. Must possess and maintain a valid Driver’s License and safe driving record.