Senior Marketing Analyst- International Business (Dish and Sling TV)

Sling TV L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), provides over-the-top television services including domestic and international live and Video-On-Demand programming. It is available on televisions, tablets, computers and smartphones. The Sling TV programming portfolio includes content from Disney, ESPN, HBO, AMC, Turner, Scripps, EPIX, Univision and Maker Studios. Sling International (formerly DishWorld) currently provides close to 200 channels in 18 languages across multiple devices to U.S. households. Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit .

The Right Stuff

• Bachelors/Master’s degree in Business, Marketing or Finance; MBA preferred and/or combination or revelant education and experience 
• Three to five years’ experience using SQL for analytics research and Excel for ad hoc marketing/operations analyses; Preferred knowledge of Teradata SQL
• Proficient in Microsoft Office Suite with strong MS Excel and PowerPoint skills; must have experience with SQL and databases, or desire to learn. Strong data visualization skills; experience with a tool like Tableau
• Intellectual curiosity, attention to detail, results oriented and strong personal initiative; You will have mounds of data at your fingertips and endless challenging problems to solve, so the ability and desire to solve complex problems to discern meaningful insights from “interesting” is a must for this role
• Super communication skills and presentation skills; Must be able to simply and persuasively communicate business insights and intelligence to team members with other business units
• Strong collaborative/team work skills that encourage team partnership and promote enthusiasm; Ability to influence and collaborate across various functional groups including operations, sales, distribution, marketing, finance, programming and legal
• Thrive in a fast-paced and ever changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis

The Opportunity

Television is at an inflection point. This is your chance to be a part of a team that is transforming entertainment by changing the perception of what television is and how it can be enjoyed. Driven by the broad appeal of being able to watch live sports, movies and shows anywhere, anytime, Sling TV is the first and only provider of live television over the internet to multiple devices in your home or outside.

The Role

We are seeking a passionate, energetic and flexible individual to join our International Business Unit as Sr. Marketing Analyst. Our team operationalizes, markets, and sells international programming packages, available in over 20 language groups, within the United States. 

The Sr. Marketing Analyst has responsibility for providing cross-functional marketing analytics support to drive the strategy to acquire new subscribers and retain existing subscribers for DISH’s satellite and Sling’s OTT multicultural video business.  This role will specifically be responsible for the overall strategy and structure for overall customer and marketing reporting. The role will require frequent cross-functional communication and collaboration with individuals at all levels of the organization.  Cross-functional teams include; Retention, Call Center, Finance, Sales, Programming, IT, and Operations.   This position will report to the Senior Manager – Product Planning for the International Business.

The Responsibilities

• Develop, implement and maintain marketing intelligence dashboards and performance scorecards to recommend, initiate and manage marketing campaign projects that will help improve marketing KPI’s
• Work closely with Brand Managers to analyze the marketing spend, CPA, and other key metrics both digital and offline to ensure marketing campaigns are executed with stellar discipline and drives results 
• Executes root cause analysis and drives other marketing analytical projects that will set in motion new retention and promotion initiatives across the language business lines; Provides support for ad hoc analytical projects, including customer-level analysis, segmentation analysis, product affinity and customer profiling analysis
• Utilizes SQL to create reports and analysis that facilitate decision making; has the ability to manage large data sets and identify key trends
• Automates key reports, dashboards, and analytical processes to maximize efficiency and enable quick response to opportunities and threats; Leverage general marketing analyst team to support, maintain, design, develop, and trouble-shoots processes to improve, advance, or simplify data gathering and/or reporting and analytics
• Utilizes Tableau, SQL and other database knowhow to house all data and analytics needed to understand subscriber trends and other key operational metrics needed for customer acquisition and retention for DISH and Sling