Assistant Brand Manager, Direct Marketing - Latino

Sling TV L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), provides over-the-top television services including domestic, Spanish and international live and Video-On-Demand programming. It is available on televisions, tablets, computers and smartphones. The Sling TV programming portfolio includes content from Disney, ESPN, HBO, AMC, Turner, Scripps, EPIX, Univision, BeIn Sports and Maker Studios. Sling Latino provides U.S. Hispanic consumers with the best of English and Spanish programming from Sports, Novelas, Kids, Movies, News and more. Sling International currently provides close to 200 channels in 18 languages across multiple devices to U.S. households. Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit www.Sling.com.

A successful Asst. Brand Manager of Direct Marketing will have the following: 

• Bachelor's degree from four year college or university; or two years related experience and/or training; and two plus years of experience; or equivalent combination of education and experience.
• Proven leadership skills, a strategic mindset, a passion for innovation and agile responsiveness.
• A minimum of five years agency/client experience. Must be bi-lingual; English and Spanish.
• Strong working experiences with Direct Mail and Print direct response tactics.
• Decisive & effective problem-solving ability; very strong analytical skills; both qualitative & quantitative. 

The Asst. Brand Manager of Direct Marketing will lead Direct Mail and Print strategies across Sling TV Latino line of business, owning all aspects of planning and strategy and will report to the Sr. Marketing Manager of Direct. The Asst. Brand Manager will manage media planning and buying working with external agency.  The Asst. Brand Manager will ensure efforts have the urgency and focus to deliver on our acquisition goals, and will bring a data-driven approach to driving Direct Marketing performance.  

Additionally, the Asst. Brand Manager will be responsible for the following important activities:

• Develop a detailed understanding of campaign performance at the tactic and segment level.
• Manage investments to maximize new customer acquisition (at or below the target allowable) and deliver on growth goals.
• Develop a Test & Learn agenda to drive continuous improvement in performance.
• Leverage consumer insights to evolve the creative execution and targeting strategies as required.
• Work closely with Ecommerce and call center leads to insure strong conversion rates. Work cross-functionally with brand team and domestic counterpart to share/implement tactical wins.

#LI-CD2 Englewood, CO