Marketing Manager - House Calls - Eden Prairie, MN

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)
 
The OptumCare HouseCalls Marketing Manager position is responsible for developing and implementing strategic marketing campaigns to improve program adoption rates and the overall member experience while positively impacting member satisfaction and retention. In addition, the position will focus on enhancements to the member experience, testing and measurement of enhancements and roll - out as they are deemed successful.
 
This position works with internal partners (Brand, Legal / Regulatory, Product, Marketing Operations and Fulfillment) and external vendors / agency partners to assess and identify needs and requirements to form and implement campaigns. Another key to success in this role is to foster strong relationships with our health plan partners. This position is responsible for project management, budget management (cost estimates, final budget compilation), as well as program metrics, assessment and improvement. Primary Responsibilities:

Develop and serve as ongoing owner of marketing materials used to drive program engagement
Represent marketing and the consumer experience on cross functional, highly matrixed team
Implement a consistent member experience for customers
Develop and pilot new consumer engagement approaches
Monitor results and modify the strategy accordingly
Develop a standard member experience for external customers
Support sales of the product externally with updated B2B materials
Lead and coordinate consumer research required to gain member insight by testing materials and positioning
Develop and maintain messaging platform and distribute as needed
Work with internal partners and operations to support the coordination of integrated marketing efforts and share best practices
Manage all material reviews, requirements and approval processes across Optum and with customers (as appropriate); clearly articulating member and program requirements and the marketing approach
Sets team direction, resolves problems and provides guidance to members of own team
May oversee work activities of other supervisors
Adapts departmental plans and priorities to address business and operational challenges
Influences or provides input to forecasting and planning activities
Product, service or process decisions are most likely to impact multiple groups of employees and / or customers (internal or external)

Required Qualifications:

Undergraduate degree
5+ years in strategic Marketing
5+ years of experience in developing and executing strategies and campaigns
5+ years of experience managing large projects and / or leading multi - departmental workgroups
Project management experience, with the ability to prioritize and meet deadlines within specified time constraints
Excellent communication and organization skills
Ability to multi - task and effectively shift back and forth from a variety of projects and priorities
Strong collaboration and relationship - building skills across a wide range of groups and functions
Marketing experience within a highly matrixed and complex organization
Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
Preferred Qualifications:

Masters Degree
Healthcare marketing experience
A / B Testing experience
Digital marketing experience
Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world’s large accumulation of health - related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life’s best work.(sm)
 
 
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
 
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
 
 
Job Keywords: Marketing Manager House Calls, Acquisition Marketing, Marketing, Eden Prairie, MN, Minnesota