Director of Marketing, Retail

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's 50 most innovative companies as named by Fast Company, and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Summary of Job:

 

The Director of Marketing - Retail is responsible for setting a strategic vision for brand architecture across the portfolio of 50+ retail and rental brands that Vail Resorts Retail (VRR) operates across 250+ locations. Working in conjunction with the Retail leadership team and COO, the Director of Marketing helps establish long term strategic plans for the growth and evolution of the rental and retail business across resort, en route and drive-up markets. The Director leads the VRR Marketing Team in delivering traffic and sales to both physical locations and ecommerce (RentSkis.com) through the creation and execution of strategic seasonal marketing plans which leverage paid media; digital and web channels; CRM, email and direct marketing; and in-resort referral sales. The Director also acts as a key driver of integration of the retail/rental business into and in service of the core business of Vail Resorts which is our mountain resorts and the guests who visit them.

 

Essential Job Responsibilities:

 

• Leads, in conjunction with the Retail leadership team and COO, the development of brand positions and a scalable brand architecture for our portfolio of retail brands
• Leads, in conjunction with the Retail leadership team and COO, the development and execution of annual and seasonal business planning processes which facilitate the ability to develop and execute thoughtful, focused and disciplined marketing and communication plans in conjunction with the Merchant, Retail Operations, Resort and Corporate Marketing teams
• Partners tightly with the Merchant Team to plan and execute seasonal marketing plans in support of key merchandising strategies and opportunities
• Delivers the traffic and sales required to reach or exceed budgeted sales goals for each of the retail brands/store groups/regions where we operate including locations in CO (Front Range, Keystone, Breckenridge, Frisco, Silverthorne, Vail, Avon, Beaver Creek, Basalt, Aspen, Telluride, Copper Mountain, Winter Park and Granby), UT (Park City and Kimble Junction), CA/NV (Heavenly/South Lake, Kirkwood, Northstar, Tahoe City, Roseville, Concord, Corte Madera, Dublin, Redwood City and San Jose), MN (Minneapolis) and BC (Whistler Blackcomb)
• Fosters and develops meaningful and powerful internal relationships with leaders and teams within VRR (Operations, Merchandising, Finance, IT and HR) and within the teams we work with and support within the broader company (Resort Marketing, Resort Operations, Corporate Marketing, et al)
• Establishes a long term vision and annual plan for co-operative marketing programs with key vendor partners in order to support overarching VRR goals and objectives; facilitates sell-in of co-op plans with vendor partners; and reports out co-op plan performance
• Provides leadership and direction for the VRR Marketing Department; oversees and supervises the recruitment and training of department staff; creates and executes a deeply focused and well planned program to foster the professional and personal growth of the VRR Marketing Team with a focus on emotional intelligence and self-awareness in the service of creating a high performing team
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
• Owns annual budgeting process for the Marketing Department including budget development, forecasts and spending approvals
• Represent VRR at various company meetings and events to help others within Vail Resorts grow their knowledge and understanding of the role and power of the Retail Division; Represents the company at various community and/or business meetings to promote the company

 

Job Requirements:

 

• Bachelor's Degree
• 10+ years of relevant marketing experience, including retail, vendor and/or resort marketing
• Outdoor or sporting retail experience – highly preferred
• 5+ years supervisory/managerial level experience
• Experience in strategic planning and execution; knowledge of negotiating; experience in planning marketing strategies, ad campaigns and successful PR efforts

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

VRMRKT

Requisition ID 133421