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Digital Sales Planner
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Glendale, CA Glendale, California |
About this job
Job Description
The Digital Sales Planner position serves a key role in the digital sales process for the ABC Owned Television Stations (ABC OTV). The position supports both the National TV Sales account executives and the local stations' sales teams.
The Digital Sales Planner is responsible for generating and communicating sales proposals for presentation to advertising agencies and/or clients. This position follows through on all aspects of digital sales and campaign management, including developing the proposals, completing necessary paperwork, implementing campaigns, and working with the various internal groups to optimize their campaigns to ensure they deliver and bill in full. Digital Sales Planners must be able to become experts on the pre-, mid- and post-sale processes to communicate effectively with various teams across the ABC OTV organization. They must build and maintain relationships resulting in superior customer service on each assigned account.
Employment Type
Full Time
Job Posting Company
Disney ABC Television Group
Additional Information
Equal Opportunity Employer: M/F/V/H
This position is with ABC National Television Sales
Basic Qualifications
* Minimum 1-3 years of experience in strategic planning (either at an agency or with a publisher) or digital sales
* Ability to multi-task, efficiently manage time and prioritize deliverables
* Ability to manage client expectations
* Exceptional attention to detail
* Understanding of the basics of digital advertising with a functional knowledge of digital ad products
* Experience with and knowledge of the terminology and mechanics of the online advertising industry
* Above average Excel and PowerPoint proficiency
* Working knowledge of Media Math
* Strong project management and organizational skills
* Exceptional written and verbal communication abilities for internal and external relationship management
* Solutions-oriented customer service focus that emphasizes driving sales
* Self-motivated to work independently while still being an active part of the larger team
Required Education
* Bachelor's degree or equivalent relevant experience
Preferred Qualifications
* Digital planning, sales or campaign management experience a plus
* Digital planning, sales or campaign management experience a plus
* Experience with FreeWheel's ad serving platform
* Proficiency with digital ad servers and other digital media tools, such as Doubleclick, Prisma, Yieldex, Atlas, Omniture, ComScore, Nielsen
* Basic knowledge of TV/digital ad measurement
Primary Location-Postal Code
91201
Responsibilities
* Work in partnership with the Sales Teams to develop, price, and prepare multi-platform digital proposals that incorporate ABC OTV properties and, in some cases, ABC Entertainment, ABC News and ABC Affiliate properties.
* Create plans that are accurate, creative, and strategic, while maximizing revenue and meeting the objectives and expectations of the Sales Teams and the client in a timely manner.
* Develop creative solutions in order to bring in new advertisers and/or get new campaigns booked
* Provide day-to-day support of digital sales teams through the development of media plans, decks, and marketing collateral for advertising proposals.
* Fully understand ABC Owned Television sites (content, features, and ad capabilities), as well as social, native, audience targeting, and reach extension to put together media plans customized to each client.
* Partner with the ABC OTV Inventory team to understand current inventory trends. Utilize inventory tools to assess site sell-through and forecast future demand accurately to prepare plans that meet the needs of the client within the constraints of site traffic and product availability.
* Work closely with and communicate directly with client/agency contacts on a daily basis for general account support, implementation and management of campaigns, monitoring campaign performance, optimizations, revisions and strategic selling
* Serve as primary liaison between clients and Ad Operations to ensure campaigns launch on time and deliver in full by actively overseeing delivery and revising or optimizing plans as necessary to exceed client expectations
* Traffic necessary paperwork/forms through internal and external channels
* Update PowerPoint packages and produce one sheets as necessary
* Stay abreast of industry news and competitive sites
Job Posting Industries
Ad Sales and Promotions, Digital / Interactive, Online, Television
Company Overview
The ABC Owned Television Stations, a division of the Disney-ABC Television Group, includes WABC-TV New York, KABC-TV Los Angeles, WLS-TV Chicago, WPVI-TV Philadelphia, KGO-TV San Francisco, KTRK-TV Houston, WTVD Raleigh-Durham and KFSN-TV Fresno. The eight owned stations reach over 23% of all U.S. television households. All are strong performers in their local markets, with most ranking #1 sign-on to sign-off in key A.C. Nielsen ratings for adults 18-49 and 25-54. ABC Owned TV Stations have a strong portfolio of digital opportunities including eight websites, sixteen apps and numerous long form streaming video access points that allow marketers to reach our audience where they live, on every platform and on every device. Our stations have long held preeminent positions as trusted broadcast leaders, and that loyal audience affinity extends directly to our digital properties.
ABC National Television Sales (NTVS) is the advertising sales representative for the eight ABC owned stations. In addition ABC Regional Sports and Entertainment Sales, a unit of NTVS, represents internal and external digital out--of-home
The Digital Sales Planner position serves a key role in the digital sales process for the ABC Owned Television Stations (ABC OTV). The position supports both the National TV Sales account executives and the local stations' sales teams.
The Digital Sales Planner is responsible for generating and communicating sales proposals for presentation to advertising agencies and/or clients. This position follows through on all aspects of digital sales and campaign management, including developing the proposals, completing necessary paperwork, implementing campaigns, and working with the various internal groups to optimize their campaigns to ensure they deliver and bill in full. Digital Sales Planners must be able to become experts on the pre-, mid- and post-sale processes to communicate effectively with various teams across the ABC OTV organization. They must build and maintain relationships resulting in superior customer service on each assigned account.
Employment Type
Full Time
Job Posting Company
Disney ABC Television Group
Additional Information
Equal Opportunity Employer: M/F/V/H
This position is with ABC National Television Sales
Basic Qualifications
* Minimum 1-3 years of experience in strategic planning (either at an agency or with a publisher) or digital sales
* Ability to multi-task, efficiently manage time and prioritize deliverables
* Ability to manage client expectations
* Exceptional attention to detail
* Understanding of the basics of digital advertising with a functional knowledge of digital ad products
* Experience with and knowledge of the terminology and mechanics of the online advertising industry
* Above average Excel and PowerPoint proficiency
* Working knowledge of Media Math
* Strong project management and organizational skills
* Exceptional written and verbal communication abilities for internal and external relationship management
* Solutions-oriented customer service focus that emphasizes driving sales
* Self-motivated to work independently while still being an active part of the larger team
Required Education
* Bachelor's degree or equivalent relevant experience
Preferred Qualifications
* Digital planning, sales or campaign management experience a plus
* Digital planning, sales or campaign management experience a plus
* Experience with FreeWheel's ad serving platform
* Proficiency with digital ad servers and other digital media tools, such as Doubleclick, Prisma, Yieldex, Atlas, Omniture, ComScore, Nielsen
* Basic knowledge of TV/digital ad measurement
Primary Location-Postal Code
91201
Responsibilities
* Work in partnership with the Sales Teams to develop, price, and prepare multi-platform digital proposals that incorporate ABC OTV properties and, in some cases, ABC Entertainment, ABC News and ABC Affiliate properties.
* Create plans that are accurate, creative, and strategic, while maximizing revenue and meeting the objectives and expectations of the Sales Teams and the client in a timely manner.
* Develop creative solutions in order to bring in new advertisers and/or get new campaigns booked
* Provide day-to-day support of digital sales teams through the development of media plans, decks, and marketing collateral for advertising proposals.
* Fully understand ABC Owned Television sites (content, features, and ad capabilities), as well as social, native, audience targeting, and reach extension to put together media plans customized to each client.
* Partner with the ABC OTV Inventory team to understand current inventory trends. Utilize inventory tools to assess site sell-through and forecast future demand accurately to prepare plans that meet the needs of the client within the constraints of site traffic and product availability.
* Work closely with and communicate directly with client/agency contacts on a daily basis for general account support, implementation and management of campaigns, monitoring campaign performance, optimizations, revisions and strategic selling
* Serve as primary liaison between clients and Ad Operations to ensure campaigns launch on time and deliver in full by actively overseeing delivery and revising or optimizing plans as necessary to exceed client expectations
* Traffic necessary paperwork/forms through internal and external channels
* Update PowerPoint packages and produce one sheets as necessary
* Stay abreast of industry news and competitive sites
Job Posting Industries
Ad Sales and Promotions, Digital / Interactive, Online, Television
Company Overview
The ABC Owned Television Stations, a division of the Disney-ABC Television Group, includes WABC-TV New York, KABC-TV Los Angeles, WLS-TV Chicago, WPVI-TV Philadelphia, KGO-TV San Francisco, KTRK-TV Houston, WTVD Raleigh-Durham and KFSN-TV Fresno. The eight owned stations reach over 23% of all U.S. television households. All are strong performers in their local markets, with most ranking #1 sign-on to sign-off in key A.C. Nielsen ratings for adults 18-49 and 25-54. ABC Owned TV Stations have a strong portfolio of digital opportunities including eight websites, sixteen apps and numerous long form streaming video access points that allow marketers to reach our audience where they live, on every platform and on every device. Our stations have long held preeminent positions as trusted broadcast leaders, and that loyal audience affinity extends directly to our digital properties.
ABC National Television Sales (NTVS) is the advertising sales representative for the eight ABC owned stations. In addition ABC Regional Sports and Entertainment Sales, a unit of NTVS, represents internal and external digital out--of-home
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