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Digital Marketing Intern in Estero, Florida - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | US - FL - Estero Estero, Florida |
About this job
General Responsibilities:
Marketing or Computer Information Systems majors will gain experience in digital marketing, brand promotion and eCommerce across Hertz.com, Dollar.com, Thrifty.com and Fireflycarrental.com. The intern will help launch products and drive revenue through digital marketing performance management working alongside the Digital Marketing Acquisition Team. Project support may include website and mobile enhancements, CRM (Customer Relationship Management) Marketing assistance and A/B and Multivariate Website testing support. This is a fast-paced environment, which often requires the ability to manage multiple projects and priorities and work independently.
Responsibilities and Learning Outcomes:
Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately1, 580 corporate and franchisee locations in approximately 80 countries.
Mandatory Requirements:
Preferred Requirements :
Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening
EEO/AA: Females/Minorities/Disabled/Vets
#LI-KR2
Job ID 132364
# Positions 1
Location US - FL - Estero
Category Internships
Division WHQ - Estero - Only
Marketing or Computer Information Systems majors will gain experience in digital marketing, brand promotion and eCommerce across Hertz.com, Dollar.com, Thrifty.com and Fireflycarrental.com. The intern will help launch products and drive revenue through digital marketing performance management working alongside the Digital Marketing Acquisition Team. Project support may include website and mobile enhancements, CRM (Customer Relationship Management) Marketing assistance and A/B and Multivariate Website testing support. This is a fast-paced environment, which often requires the ability to manage multiple projects and priorities and work independently.
Responsibilities and Learning Outcomes:
- Assist with the digital management office with requests for websites and distribution channels support
- Provide support for development and launch of brand website and mobile enhancements and launches.
- Participate, coordinate and contribute to web and mobile performance optimization projects across multiple departments and stakeholders to achieve objectives set forth by several collaborative business teams.
- Support and strengthen customer value proposition by developing, maintaining business requirements, processes and guidelines that adheres to best practices for search optimization and improved customer satisfaction.
Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately1, 580 corporate and franchisee locations in approximately 80 countries.
Mandatory Requirements:
- GPA of 3.0
- Adept at learning and applying new technologies
- Passion for Marketing and Web content management
- Knowledge of digital analytics, webpage construction, web usability, social media and email best practices/standards.
- Aptitude for metrics, analytics and digital tools
Preferred Requirements :
Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening
EEO/AA: Females/Minorities/Disabled/Vets
#LI-KR2
Job ID 132364
# Positions 1
Location US - FL - Estero
Category Internships
Division WHQ - Estero - Only
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