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Manager, Site Merchandising - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Fort Myers, FL Fort Myers, Florida |
About this job
POSITION OBJECTIVE:
This position will be responsible for driving conversion and sales through the online merchandising strategy. He/she will partner with Merchandising, Digital Marketing, Creative, Digital Operations and Customer Analytics to enhance the product offering and optimize the site experience to drive business results.
FUNCTIONAL RESPONSIBILITIES:
* Identify and maximize business opportunities based on website analytics
* Support merchandise strategies with site merchandising strategies in partnership with the Merchants
* Manage site & presentation of merchandise assortment, product categorization and taxonomy to maximize conversion, sales, drive higher AOV & increase conversion
* Manage merchandising & assortment planning for integrated marketing campaigns.
* Oversee all merchandising content which includes site search keywords, product attributes, visual merchandising presentation
* Collaborate with DCOM Creative, Marketing and User Experience partners on product descriptions, product imagery & videos, etc. to create & execute an optimal visual merchandising & user experience.
* Oversee the site search & filter programs to ensure accurate and complete product results
* Continually monitor & analyze sell-thru, taxonomy performance & key merchandising programs, including personalized product recommendations to develop recommendations or identify trends/patterns
* Proactively recommend enhancements to site to automate & optimize management of merchandising efforts
* Work with Merchandising to develop & execute an exclusives program only available to DComm channels on a limited basis.
* Keep abreast of opportunities with external vendors related to online merchandising
* Review and analyze online competitor site merchandising, promotional execution and tactics, user experience, product representation and taxonomy. Report findings and provide appropriate counter-strategies when appropriate.
* Research feedback from all available resources: customer service, customer feedback reporting, product ratings and reviews, social media, store partners and utilize the information to optimize the site and improve site metrics
* Define and maintain site navigation - creating and removing categories as needed based on merchandising, marketing strategies, user experience standards and web analytics
* Manage all Product Recommendations programs - define business rules to optimize cross sell recommendations
* Leverage product ratings and reviews for product insight and ideas for marketing. Proactively respond to customer feedback when appropriate
* Keep abreast of market trends, consumer trends, competition, customer service issues, and eCommerce technology and dynamics
QUALIFICATIONS:
* 4-year degree from college or university strongly preferred.
* 3-5 years of online marketing/merchandising experience is required.
* Proficient in Microsoft Office programs: Microsoft Excel, Word, Outlook, Power Point.
* Must be deadline driven and operate with strong sense of urgency.
* Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast paced office environment.
* Experience managing internal and cross-departmental teams.
* Possess the desire, ability and knowledge to ensure that our merchandising initiatives are the most current, help identify merchandising needs and/or development opportunities to align with our overall ecommerce strategies
* Understanding of Internet as a commerce channel, trends, and user behaviors.
* Positive attitude with a creative mindset and ability to think outside the box.
* Ability to produce on-time quality deliverables in a deadline driven environment while balancing multiple priorities
* Excellent communication, organization, time management and analytical/problem solving skills are required, along with a high degree of flexibility.
* Strong analytical and technical skills
* Power user of website analytics, content management and on-site search tools
* Assertive and adaptable in a fast-paced environment
* Ability to balance working on several tasks at a time
* Must understand the "customer first" philosophy always keeping in mind our approach is to deliver a world class experience for our customer in everything we do
This position will be responsible for driving conversion and sales through the online merchandising strategy. He/she will partner with Merchandising, Digital Marketing, Creative, Digital Operations and Customer Analytics to enhance the product offering and optimize the site experience to drive business results.
FUNCTIONAL RESPONSIBILITIES:
* Identify and maximize business opportunities based on website analytics
* Support merchandise strategies with site merchandising strategies in partnership with the Merchants
* Manage site & presentation of merchandise assortment, product categorization and taxonomy to maximize conversion, sales, drive higher AOV & increase conversion
* Manage merchandising & assortment planning for integrated marketing campaigns.
* Oversee all merchandising content which includes site search keywords, product attributes, visual merchandising presentation
* Collaborate with DCOM Creative, Marketing and User Experience partners on product descriptions, product imagery & videos, etc. to create & execute an optimal visual merchandising & user experience.
* Oversee the site search & filter programs to ensure accurate and complete product results
* Continually monitor & analyze sell-thru, taxonomy performance & key merchandising programs, including personalized product recommendations to develop recommendations or identify trends/patterns
* Proactively recommend enhancements to site to automate & optimize management of merchandising efforts
* Work with Merchandising to develop & execute an exclusives program only available to DComm channels on a limited basis.
* Keep abreast of opportunities with external vendors related to online merchandising
* Review and analyze online competitor site merchandising, promotional execution and tactics, user experience, product representation and taxonomy. Report findings and provide appropriate counter-strategies when appropriate.
* Research feedback from all available resources: customer service, customer feedback reporting, product ratings and reviews, social media, store partners and utilize the information to optimize the site and improve site metrics
* Define and maintain site navigation - creating and removing categories as needed based on merchandising, marketing strategies, user experience standards and web analytics
* Manage all Product Recommendations programs - define business rules to optimize cross sell recommendations
* Leverage product ratings and reviews for product insight and ideas for marketing. Proactively respond to customer feedback when appropriate
* Keep abreast of market trends, consumer trends, competition, customer service issues, and eCommerce technology and dynamics
QUALIFICATIONS:
* 4-year degree from college or university strongly preferred.
* 3-5 years of online marketing/merchandising experience is required.
* Proficient in Microsoft Office programs: Microsoft Excel, Word, Outlook, Power Point.
* Must be deadline driven and operate with strong sense of urgency.
* Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast paced office environment.
* Experience managing internal and cross-departmental teams.
* Possess the desire, ability and knowledge to ensure that our merchandising initiatives are the most current, help identify merchandising needs and/or development opportunities to align with our overall ecommerce strategies
* Understanding of Internet as a commerce channel, trends, and user behaviors.
* Positive attitude with a creative mindset and ability to think outside the box.
* Ability to produce on-time quality deliverables in a deadline driven environment while balancing multiple priorities
* Excellent communication, organization, time management and analytical/problem solving skills are required, along with a high degree of flexibility.
* Strong analytical and technical skills
* Power user of website analytics, content management and on-site search tools
* Assertive and adaptable in a fast-paced environment
* Ability to balance working on several tasks at a time
* Must understand the "customer first" philosophy always keeping in mind our approach is to deliver a world class experience for our customer in everything we do
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