Regional Marketing Specialist - Full-time / Part-time

The Regional Marketing Specialist is responsible for managing and implementing all marketing programs and promotional efforts for a multi-store region. This includes directing the implementation of national programs in stores, managing multiple social media accounts, coordinating in-store events and product demonstrations, building team member and community relations, and overseeing charitable contributions. The Regional Marketing Specialist will work with the Home Support marketing team and Store Leadership to develop and execute strategic quarterly and annual marketing plans for each store. They are also are charged with developing and implementing ideas for increasing customer count and basket size in their stores.

Essential Duties & Responsibilities

• Coordinate all internal and external marketing and promotional efforts including social media, community relations, in-store seasonal sign collateral, store events and product demonstrations
• Help establish and maintain all retail marketing décor and product signage standards
• Drive community engagement through Facebook, Instagram and other social channels as identified; and develop strategies to turn those followers into shoppers
• Grow email database and develop engaging content for each store within their region
• Manage store marketing budgets, donations and associated process
• Develop marketing strategy and written action plans to achieve region-specific objectives
• Measure, evaluate and analyze programs as needed
• Build relationships with in-store team to create community oriented events and product demos
• Work with national marketing and community impact teams alongside regional director of operations and store leadership to define store marketing objectives and strategies
• Be aware of new products and programs in the store
• Keep store leadership informed of all events that affect the store and individual departments
• Organize store-related public relations opportunities
• Travel to and coordinate events and product demonstrations for new stores within their region
• Develop social media accounts and build followership for new stores within their region
• Understand and react to current industry trends

The above declarations are not intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job.

Education and Experience

• BA degree in marketing or a related field preferred
• Minimum 2-3 years previous experience in marketing, public relations and or event management

Knowledge, Skills, and Abilities

• Proven ability to build relationships and network; excellent customer service skills
• Love and knowledge of food
• Well organized with excellent follow through
• Detail oriented with a vision and eye for the big picture
• Ability to interact with media and maintain positive relationships with the business and vendor community
• Ability to prioritize and handle multiple tasks effectively
• Strong written and verbal communication skills
• Strong budget and time management skills
• Excellent computer skills including MS Office suite and Adobe
• Strong understanding of social media tools and proven ability to drive engagement
• Ability to prioritize and self-motivate based on specific needs within the business

Work Environment/Physical Demands

• Ability to travel up to 25% of the time
• Ability to work inside a fast paced, back-of-house grocery store environment
• The potential for prolonged standing, walking, squatting and/or bending
• The ability to lift up to 40 lbs
• Occasional high stress when dealing with systems/customers/staff