Restaurant Marketing Director - Full-time

JOB DESCRIPTION

RESTAURANT MARKETING DIRECTOR

CHICK-FIL-A - EDGEWATER & ANNAPOLIS

JOB SUMMARY

The Restaurant Marketing Director (RMD) provides leadership for all marketing and public relations initiatives, including oversight and implementation of activities such as: general and interactive marketing, effective communications and branding, publications, and website.

With the continual growth and expansion of Chick-fil-A (CFA), it is critical that the mission of Chick-fil-A, its vision and values be represented in a unified voice and consistent manner. Therefore all publications, public correspondence, media-relations, promotional activities and community events shall be managed, directed, and approved by the RMD.

RESPONSIBILITIES

• Lead and develop members of the marketing team

• Create a team atmosphere of creativity, risk taking, open dialog, honest feedback and fiscal responsibility

• Responsible for the development and implementation of a long-range marketing plan designed to enhance the visibility and reputation of CFA in our community

• Executing the marketing plan

• Building relationships within the community (distributing flyers/brochures at community events, distributing food and catering menus to local businesses, setting up cross-promotions and school programs, as well as involving Chick-fil-A in community-wide events, etc

• Understand and foster in-store Recipe for Service program and to ensure all guests have a positive lasting experience.

• Identify, understand and translate key consumer insights, consumer trends, consumer research, and business developments to build strategies  that ensures continued brand differentiation and short and long term consumer impact

• Develop network of contacts, resources and relationships to stay current on consumer and sales insights and trends

• Develop short and long term views of the business and identify key elements needed to achieve success

• As needed manage content for marketing materials such as brochures, advertising, presentations and talking points

• Manage external vendors involved in marketing efforts.

• Tracking redemptions all offers

• Monitoring effectiveness of all promotions

• Analyze sales data, consumer buying data and consumer research to identify brand trends, strengths, issues, and opportunities

• Work with the Operations team to understand data’s insights and translate them into actionable marketing plans and strategies

QUALIFICATIONS AND ESSENTIAL ABILITIES

• Degree in Marketing, Communications, Public Relations or Business Management preferred

• Strong creativity skills

• Proven Sales ability

• Strong organizational skills and experience supervising staff and/or volunteers.

• Preferred experience with public/media relations, written promotional materials and public speaking

• Ability to engage in a collaborative working style and a willingness to share in all aspects of growing the business

• Ability to generate ideas, implement programs and provide excellent follow-through.

• Ability to manage multiple projects, manage deadlines and meet performance requirements

• Excellent interpersonal and verbal communication skills

• Strong research and analytical skills

• Perform duties independently and in teams

• Proficient with Microsoft Office Suite, including Power Point, Word, Excel and Outlook