Digital Analyst, Social Media - Full-time

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JOB SUMMARY

This position is responsible for social media tactic and campaign execution for hotels enrolled in Digital Services by Marriott (DS), across popular social media channels such as Facebook, Instagram, Instagram & TripAdvisor. The Digital Analyst, Social Operations will assist in the execution of social tactic deliverables that support the objectives outlined in a hotel’s annual Digital Business Plan.

The Digital Analyst, Social Operations will assist Client Service Managers, executing social media strategies that support community building and engagement activities through the use of channel activation, community management, content calendars, geo-location opportunities, on-property surprise and delight + influencer marketing activities and performance reporting. All tactics are designed to be economically viable, efficient, repeatable, KPI-driven, and scalable.

The Digital Analyst, Social Operations is tasked with implementing new techniques and tactics made available to hotels through DS program activation. This position will work cross-functionally with various Marriott Digital teams to advance the value of social media marketing at hotel level. This role includes collaboration with Strategists, Managers, Sr. Analyst(s) and vendors; aiding in the implementation of tactics across programs and for special projects. This position reports to the Manager, Social Operations.

The Digital Analyst, Social Operations position is part of Digital Services by Marriott (DS), Marriott’s comprehensive in-house digital services program for hotels. This centralized in-house team provides individual hotels with a range of digital services, and functions as an agency-like model within the Digital Services organization.

CANDIDATE PROFILE

Education and Experience

· BS/BA degree in marketing, communications, hospitality management or related field.

· 1 - 2 years of relevant work experience (social media, digital marketing, PR, content marketing, communications, etc.).

· Agency internship or work experience preferred; tactical execution responsibilities a plus.

CORE WORK ACTIVITIES

Managing Work, Projects, and Policies

· Assists in the cross-functional training of Operations and Client Services team members on social tactics and processes.

· Easily adapts to the ever-changing social landscape to implement new processes and execute on new tactics.

· Manages execution of select social media related tactics that support the overarching Marriott Digital strategies and goals.

· Assists in prioritizing, organizing, and accomplishing work within the Social Center of Excellence (COE).

· Manages execution of the following tactics (always evolving, and not limited to):

o Social channel auditing and optimization

o Social channel setup and activation

o Content calendars (post authorship/creation and scheduling)

o Reporting build, analysis and integration activities

o Snapchat + HYP3R Geo-location, tagging, fencing and geo-filter activations

o Community management content review

o Paid social advertising and campaign support

o Enterprise social platform setup and support

o Ad-hoc social support and activation requests

Social Management and Execution

· Aligns and partners with brand, corporate, global + buzz marketing, social response and mLive teams execute best-in-class social media activation for hotels, following Marriott-specific best practices.

· Serves as subject matter and support expert for internal and hotel-facing social media platforms, tools and systems.

· Aids in development of new social reporting, integration efforts and information processes for social media data and KPIs.

· Aligns social tactics with new and emerging best practices and the ever-changing landscape, to improve quality, effectiveness and efficiency.

· Cross-trained on tactics regularly managed by Digital Analyst, SEO Operations (for support when necessary).

· Supports Client Services with enterprise social platform + HYP3R geo-location setup, updates and reporting; analyzes and provides social insights.

Supporting Operations

· Works with team to execute sustainable work processes that support the Social Operations Center of Excellence (COE).

· Employs laser focus on tactic quality and efficiency, working to ensure deliverables are completed to Digital Services standards and timelines.

· Employs the project management system and other resources in place to track tactical work for DS programs.

· Establishes and maintains documentation to track progress and completion for social related tactics.

Tools and Vendors

· Maintains strong working knowledge of enterprise social and surprise and delight HYP3R geo-fencing platform. Supports internal, external, stakeholder and hotel training activities.

· Assists in training on tactical processes and best practices to fellow Analysts and Client Services team members.

· Provides training and support on internal Marriott and social systems and tools.



Additional Responsibilities

· Contributes to Digital Services agency social channels; produces, schedules and publishes content, events and engagement activities.

· Contributes original content to Digital Services blog, Decoded.

· Attends and participates in all relevant meetings.

· Maintains positive working relations with internal partner teams, vendors, internal Client Service and Operations teams.

· Manages time effectively and conducts activities in an organized manner.

· Performs other reasonable duties as assigned by manager.



MANAGEMENT COMPETENCIES

Leadership

· Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

· Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

· Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

· Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

· Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

· Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

· Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

· Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

· Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

· Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

· Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

· Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

· Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

· Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

· marketing experience required, digital marketing experience preferred.

o Ability to multitask in a fast pace environment

o Detail oriented, takes initiative

o Able to effectively work independently, or at times as part of a team

o Acts independently to improve knowledge and skills.

o Strong working knowledge of Microsoft Office suite, specifically Word, Excel and PowerPoint

· Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.

o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.

o Reading Comprehension – Understands written sentences and paragraphs in work related documents.

o Writing - Communicates effectively in writing as appropriate for the needs of the audience.