Marketing Supervisor (Full-Time)

Summary: Six Flags America is seeking a dynamic and creative person to join the Marketing team. This person will be responsible for leading all park-level marketing research and marketing data analysis, in-park marketing signage, media promotions and trade. Specific Duties and Responsibilities

• Responsible for the coordination and execution of marketing department special events and e-commerce.
• Ensure the park receives the appropriate added value based on the annual media buy.
• Negotiate and execute media barter programs including newsletter, magazines, digital signage, as well as targeted inner and outer market traditional media.
• Research, develop, and execute in-park festivals, concerts, promotions and special events.
• Track in-park marketing efforts, including development of season-long signage strategy.
• Assist with website, mobile application, and calendar updates.
• Recruit, train, monitor, and evaluate all marketing research staff to ensure delivery and quality of data for all assigned projects.
• Supervise seasonal team members, including hiring, discipline, rewards/recognition and termination decisions.
• Analyze data and report findings to park and Six Flags corporate office.
• Interpret findings to assist with managing marketing and guest service strategies.
• Maintain accurate records and report findings on a weekly basis to Six Flags corporate office.
• Responsible for tracking and operating within labor and expense budgets.
• Monitor department team member voice survey scores and assist in the development of initiatives to address areas of needed improvement.
• Adhere to all labor laws and guidelines to ensure full compliance with Federal, State, and park regulations.
• Support various projects assigned by the Director of Marketing and Marketing Manager.

Reporting Structure

• Reports directly to Marketing Manager.

Minimum Requirements

• Bachelor's degree in marketing, business or related field or equivalent work experience.
• Previous experience in research, hospitality, entertainment, tourism, destination marketing is preferred.
• Quantitative analysis experience and ability to interpret findings with a focus on actionable results plan.
• Proven leadership skills and a team-player with a positive attitude.
• Excellent communication skills, both written and verbal.
• Proficient computer and technical skills including a strong knowledge of all Microsoft applications; familiarity of the Adobe Suite is preferred, but not required.
• Demonstrated ability to work in a fast-paced, rapidly changing environment.
• Excellent strategic and creative thinking capabilities; special events administrative/development experience a plus.
• Ability to develop and maintain professional relationships with media and community leaders.
• Will be required to work various shifts as project and park needs dictate, including nights, weekends and holidays, especially during park daily operations.
• Must have the ability to stand, walk, crouch, bend, stoop, kneel and lift up to forty pounds occasionally.
• Must possess a valid driver's license and a clear driving record.
• Occasional travel for training and assistance at sister properties may be required.

Park:
Six Flags America