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Vice President, Global Card Program (Integration) Flexible Location (Bethesda, MD or New York, NY)
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Bethesda, MD Bethesda, Maryland |
About this job
Posting Date Jul 18, 2017
Job Number 17001993
Job Category Sales and Marketing
Brand Corporate
Schedule Full-time
Relocation? Yes
Position Type Management
Start Your Journey With Us
Job Number 17001993
Job Category Sales and Marketing
Brand Corporate
Schedule Full-time
Relocation? Yes
Position Type Management
Start Your Journey With Us
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
The Vice President, Global Card Program is a key member of the Loyalty organization and leadership team. In partnership with several leading financial institutions, this role is responsible for the global portfolio of 12 cards in 5 countries with over $55B of card member spend. This role is tasked with overall management of the co-brand card portfolios, leading the card partnerships with our bank partners, the financial performance, and expanding our card portfolio to new markets. This role has P&L responsibility for a billion-dollar P&L and with a focus on:
- growing the existing card member base
- increasing spend of the existing portfolio
- keeping our existing products relevant in the market
- launching cards in new markets to extend loyalty beyond hotel stays, and
- maintaining the financial performance and growth of the P&L.The leader is responsible for Co-Brand Business Development, Acquisitions, Loyalty, Branding and gift card teams.
CANDIDATE PROFILE
Education and Experience Preferred
- 4-year degree from an accredited university in Business Administration, Finance, Marketing, or related major.
- 12+ years of relevant professional experience in marketing, banking, or related function, demonstrating progressive career growth and pattern of exceptional performance.
- Significant P&L responsibility, preferably overseeing a credit card portfolio, with track record of growth.
CORE WORK ACTIVITIES
Co-Brand Management and Business Development
- Oversees the global card P&L, managing co-brand KPI’s, financial performance and budgets
- Develops global card strategy and identifies opportunities for co-brand card product and geographic expansion
- Oversees existing relationships with Chase and American Express
- Oversees and extends international co-brand card relationships
- Leads Business Development and co-brand negotiations in partnership with Corporate Business Development team
- Evolves and refreshes card benefits to remain competitive in the marketplaceAcquisition Marketing
- Oversees the development of marketing and promotions to drive acquisitions of new card members in digital channels, mobile, and CEC, partnering with channel owners
- Develops customer lifecycle marketing and acquisition offer optimization to target the right offer in the member lifecycle
- Oversees the development of programs to acquire new card members on-property in concert with brands and operations
- In coordination with Finance partners, manages external channel acquisitionsLoyalty and Branding
- Oversees the monitoring and management of card member spend, implementing promotions and other programs to drive share of wallet and lower attrition
- Manages card member events and other activities to drive loyalty
- Manages all creative and card brand changes, partnering with Loyalty Marketing to maintain current loyalty branding and identity
Gift Card
- Ensures promotion of gift card products across the Marriott portfolio (e.g., hotel, restaurant, etc.)
- Manages the Liability and operations of the gift card program
Managing Responsibilities with Stakeholders
- Develops and maintains effective relationships with both internal and external stakeholders across the organization. Fosters a positive climate to build effective teams that are committed to loyalty program goals and initiatives.
- Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback. Engages leadership to develop and execute action plans to address gaps.
- Assists direct reports with building and maintaining stakeholder relationships as business partnerships.Leading and Managing Teams
- Hires, develops, and retains diverse talent that makes a strong, positive impact on the organization.
- Creates a team environment that encourages accountability, high standards, and innovation.
- Sets clear organizational goals and expectations for direct reports using the performance review process and holds team accountable for performance.
- Continuously improves team and job structures and ensures clear leadership accountabilities are in place.
- Builds teams with the appropriate mix of talent and skills to drive innovation and performance. Identifies talents of direct reports, and assists with their growth and development plans.
- Facilitates regular, ongoing communication in department.
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