Field Marketing Strategist - Los Angeles - Full-time / Part-time

The Field Marketing Strategist is responsible for the development and implementation of a local marketing strategy, focused on driving sales and building brand awareness within a designated region. This position will work directly with an operations leadership team, national marketing teams, and other departments to contribute to our mission of ensuring that better food is accessible to everyone.

Key Responsibilities:

-Build strong partnerships with operations leadership teams within dedicated region

-Assess and effectively communicate sales opportunities; partner with regional directors to create regional marketing strategy

-Understand operational challenges and limitations and effectively integrate into operations leadership team

-Create strategic marketing plans for key markets and restaurants within the region

-Identify, recommend and work with local community partners aligned with Chipotle’s purpose

-Innovate ways to capitalize on industry trends, culture, and cares of local communities

-Regularly analyze results

-Evaluate progress of marketing plans; create recaps for operations teams and marketing leadership teams

-Effectively collaborate with field marketing team members and national marketing team members

-Plan strategic promotions and local initiatives in-line with national marketing strategy

-Create and implement data-driven marketing promotions to build restaurant sales and elevate Chipotle’s brand in local communities

-Develop outreach plans utilizing social media, PR, e-mail distribution and creative grassroots outreach to maximize effectiveness of initiatives

-Develop strong partnerships quickly with community non-profit organizations and other partners

-Assess financial results and recap all programming, including recommendations for future partnerships

-Plan and execute local events and sponsorships

-Collaborate with national events team to create and drive strategy and execution of local events and partnerships

-Work with national marketing departments (Social, PR, Creative, Digital, Ecommerce) to create and utilize assets to support partnerships

-Negotiate sponsorship proposals

-Manage regional marketing budget and event asset inventory

The Ideal Candidate Will:

-Have 2-5 years marketing experience or relevant equivalent

-Possess a B.A./B.S. in Marketing or a related field; or an equivalent in education and experience

-Proficient in the Microsoft Office Suite

-Have flexibility to travel moderately both regionally and nationally

-Have the ability to interpret high-level marketing strategy, as well as the design, technical, financial, and operational requirements of marketing programs

-Possess a strong ability to manage multiple demands and responsibilities; adapt quickly and effectively to changing needs and expectations.

-Have demonstrated ability in maintaining focus on both short and long-term priorities and goals

-Be able to develop data-driven, strategic programs and solutions

-Possess excellent written and verbal communication skills

-Have a strong desire to work as part of a team and elevate others

-Be able to write business cases, negotiate contracts and manage a budget

-Maintain current knowledge of trends in consumer marketing, the restaurant industry and landscape of key market

-Have a strong knowledge and understanding of markets within the region

-Have ability to work independently and remotely in the field and from a home office

-Have an entrepreneurial spirit and familiar with field marketing

-Have a start-up mentality and get excited about building something from the ground up