Director of Sales and Marketing - Full-time / Part-time

Overview

Position Summary:

Responsible for fulfilling leasing and move in goals. Maintains a positive image of the community with referral sources, residents, and staff personnel. Supervises the sales and marketing personnel at the community.

Essential Functions

Essential Functions:

• Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
• Responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
• Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights.
• Develop and maintain a good working relationship with residents, families and professional providers of care.
• Maintains a working knowledge of all software programs.
• Participates in weekend call coverage in Manager Rotation.
• Manage move ins and move outs to achieve maximum revenue.
• Treat each inquiry with value.
• Works closely with the Executive Director and Corporate Director of Sales in development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program.
• Media and Marketing Planning Implementation
• Meet all expectations of occupancy and budget.
• In consultation with Executive Director, hires, trains, disciplines and terminates departmental employees in accordance with Senior Lifestyle Corporation policy.
• Keeps Executive Director informed of all sales activity daily.
• Maintains Senior Lifestyle Hot Board/Move In Move out board.
• Communicates any special needs of the incoming resident to the appropriate personnel.
• Manage use of sales toolbox
• Assure that staff investigates every alternative before closing a lead.
• Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product.
• Understand the need of the senior and the aging process Maintain and work an active, meaningful waitlist.
• Plan and implement special events monthly which prospects attend.
• Update competitive analysis quarterly.
• Maintain confidentiality of all pertinent information.
• Complies with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents' accounts as it relates to Medicare, third party billing, etc.
• Possesses strong organizational skills and ability to multi-task and meet deadlines
• Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
• Performs other duties as assigned.

Qualifications

Qualifications/Skills/Educational Requirements:

• Bachelor degree from a four-year college or university.
• Or one to two years' experience and or training, or equivalent of education and experience.
• Previous sales/admission experience in senior living. Strong communication skills.