eCommerce Manager - Full-time / Part-time

Description

The eCommerce Manager is a critical individual contributor role that will manage the day-to-day marketing efforts and data insights that drive online account generation for the Direct Bank. This role is highly integrated with Customer Experience, Operations, Technology, Analytics and Product Management functions on the core team, as well as managing external Agency relationships, aggregator partners and Storefront development partners. Working with the CMO to develop innovative marketing and creative strategies that will build our brand, drive customer consideration, customer acquisition, relationship growth, and retention. Additionally the role will manage the Content Management System (CMS) and data insights for the marketing website and online account opening process to drive business efficiencies and best-in-class experience evolution. Help manage the marketing budget provided to the digital bank (~$18-$20MM), as well as ensuring all customer-facing experiences, creative and communications are complying with legal, risk and compliance requirements through our review and auditing platform

Primary responsibilities include:

• Marketing Program/Project execution and management - this individual will manage all marketing programs supporting the digital bank, through direct execution (Search Engine Optimization and Social Media), direct relationships (Aggregator & Publishing partners) and direct management (Agency running Search and direct marketing tactics) with the end goal of driving the most efficient mix of marketing efforts.