Director of Sales - Full-time

POSITION SUMMARY:  Direct the sales team and achieve hotel revenue, profit and customer satisfaction goals by developing and implementing strategies to increase hotel awareness and sales

STAKEHOLDERS:

·         Guests

·         Meeting planners, corporate customers

·         Employees

·         Hotel owners

·         Vendors

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1.    Participates in the development and implementation of business strategies for the hotel Sales Department which are aligned with Radisson’s overall mission, vision values and strategies

·         Participates in the development of the departments business strategies

·         Develops and implements strategies for hotel sales that support achievement of the hotel’s goals

·         Monitors status regularly and adjusts strategies as appropriate

·         Participates in the development of the annual marketing, sales and yield management plans and strategies

·         Continually improves hotel sales and adheres to Radisson brand standards

2.    Achieves market share and revenue goals by developing and directing the group sales and marketing strategies

·         Analyzes sales and market statistics to determine profitability of sold business and opportunities within the market

·         Develops sales strategies designed to maximize revenue and yield. Participates in the development of yield management strategies for the hotel

·         Maximizes revenue with revenue optimization tools to market the hotel appropriately and ensure current rate structures are reflected in the database

·         Creates and implements marketing strategies which are designed to increase awareness in various markets, leverages marketing support provided by Radisson Hotel Group and drive occupancy rates

·         Develops and implements public relations and advertising campaigns

·         Ensure all materials used to market the hotel are in accordance with brand standards

3.    Maximizes productivity by coaching sales team on sales techniques and ensuring that booked business is aligned with the hotel’s revenue management strategies

·         Qualifies prospective leads as to profitability

·         Designs and proposes programs which meet the clients’ needs

·         Approves function space allocation for group and catering bookings

·         Develops and implements annual sales goals for sales team which are aligned with the hotel’s overall revenue goals and business plan

·         Management of sales team productivity and revenue attainment goals, monitors call productivity and revenue goals for each team member by tracking results

·         Negotiates and closes contracts with key customers

·         Enhances guest experience by providing flexible and innovative solutions during events

4.    Develops and implements strategies and practices which support employee engagement

·         Recruits and selects qualified candidates

·         Provides employees with the orientation and training needed to understand expectations and perform job responsibilities

·         Communicates performance expectations and provides employees with on-going feedback

·         Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential

·         Drives employee engagement through the creation and implementation of departmental action plans

5.    Creates 100% guest satisfaction by providing the Radisson experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork

·         Communicates and reinforces the vision for Yes I Can! service to employees

·         Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis

·         Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis

·         Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services

·         Provides employees with the tools, training and environment they need to deliver Yes I Can! service and teamwork

REQUIREMENTS:

·         Minimum two years sales management experience within hotel industry

·         Minimum two years at an upscale brand in past five years in sales and marketing management

·         Bachelor’s degree preferred

·         Experience managing to brand standards

·         Experience managing owner relationship

·         Able to resolve conflicts; guests, supervisor and employee

·         Able to collaborate effectively with other hotel employees and managers to ensure teamwork

·         Ability to travel

·         Knowledge or hotel operations including; preparation of business plans, budget forecasting, quality assurance program, hospitality law, and long-range planning

·         General knowledge of contract laws