Since opening its first restaurant in 1968, Restaurants Unlimited, Inc. (RUI) has brought its talent for bringing the finest food and creating the experiences that matter to some of the best locations in the nation. When you dine at any one of 18 different brands found in over 40 locations, you can expect the freshest ingredients selected and prepared with expert care and experience crafted through the years. We are looking for a passionate and seasoned B2C lifecycle marketing expert to lead the vision and evolution of guest engagement efforts across the portfolio of brands. You will craft and implement multi-channel strategies and customized experiences targeted at both existing and new guests. In this role, you will be responsible for setting the vision, execution, testing, reporting, and optimization. Your data-driven approach and natural curiosity will help you focus on delivering the right message, to the right person, at the right time, through the preferred channel. Scope of Responsibility: • Articulate and drive the vision, strategy and results around our efforts to engage guests and drive business growth, using all marketing channels. • Lead and develop a team of passionate individuals to deliver great results, create a culture that fosters innovation, promote a growth mindset, and embrace a data-driven culture. • Examine trends, research technological advancements and benchmark competitive offerings to stimulate ideas resulting in improved guest engagement. • Create a data-driven and results-oriented culture where decisions are supported by market trends, guest- focused research, testing, analysis, and measurement. • Drive continued optimization and evolution of our channel marketing programs, including lifecycle trigger programs, transactional messaging and large-scale multi-channel campaigns. • Build campaign roadmap and work to continually test, iterate and optimize efforts to increase the effectiveness of all channels. • Partner with the business intelligence team to ensure that all campaigns have clearly defined success metrics which are tracked, analyzed and communicated.
• Experience developing and leading high performing teams consistent with company culture. • Ability to interact with all levels of the organization; must be able to articulate a vision and develop and deliver supporting business and marketing plans to leaders across all partner groups. • Comfort with high levels of ambiguity with a proven ability to have impact and influence. • Strong business acumen, project management skills and a strong results orientation. • Ability to adapt to changes in the work environment, manage competing demands, change approach or method to best fit the situation, deal with frequent change, delays, or unexpected events. • Ability to thrive in a highly-collaborative and cross-functional environment with both local and field teams. • Experience persuading with facts and challenging assumptions using surveys, A/B tests, etc. • Bachelor's Degree and equivalent experience leading marketing/customer experience teams.
Valid Through: 2019-02-23