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in Atlanta, GA

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Hours Full-time, Part-time
Location 3424 Piedmont Road
Atlanta, Georgia

About this job

Field Marketing Strategist - Atlanta (18007212) Description

The Marketing Strategist is responsible for development and implementation of a local marketing strategy focused on driving sales and building brand awareness. They will work directly with field leaders and directors, local restaurant teams, the national marketing team, and other departments to contribute to our mission.


Responsibilities

In addition to following Chipotle’s policies and procedures, principal responsibilities include, but are not limited to:


Developing and Implementing a Marketing Strategy

  • Write and develop a local marketing strategy as an extension of the global marketing platform, inclusive of budget and program calendar
  • Work closely with the national marketing team to communicate updates and changes to the local strategy and programming through various channels, such as social media, public relations, mobile, direct, advertising, research, design, and production team members
  • Execute events, programs, and partnerships included in the local marketing strategy
  • Work closely with the Field Leadership and Marketing Strategist teams to develop best practices and turn-key strategies
  • Evaluate the effectiveness of marketing programs and contribute to process improvement
Restaurant Support and Sales-Building Strategy
  • Build and maintain a marketing culture in local restaurants and communities through the application of the national marketing strategy
  • Develop and deliver marketing training for local restaurant teams and field leaders both in-person and remotely
  • Develop and execute promotions and sales-driving programs
  • Support national rollouts, promotions and campaigns
  • Align efforts with regional team members from other departments including finance, IT, facilities, operations, recruitment, NRO, and training
  • Develop restaurant specific marketing plans and sales goals, and coach restaurant teams on execution
  • Analyze sales reports and trends to form market strategy
  • Provide support and drive sales for digital commerce (catering/online)
  • Own grassroots, community-centered, and restaurant-specific sales-building and marketing opportunities

The ideal candidate will:

  • Have 2-5 years marketing experience or relevant equivalent
  • Possess a B.A./B.S. in Marketing or a related field; or an equivalent in education and experience
  • Proficient in the Microsoft Office Suite
  • Have flexibility to travel moderately both regionally and nationally and have reliable transportation to accomodate that travel
  • Have the ability to interpret high-level marketing strategy, as well as the design, technical, financial, and operational requirements of marketing programs
  • Possess a strong ability to manage multiple demands and responsibilities, and adapt quickly and effectively to changing needs and expectations.
  • Have demonstrated ability in maintaining focus on both short and long-term priorities and goals
  • Be able to develop creative programs and solutions
  • Possess excellent written and verbal communication skills
  • Have a strong desire to work as part of a team and demonstrate ability to elevate and develop others by training, coaching, and mentoring team members
  • Be able to write RFPs, negotiate contracts, track project costs, and process invoices
  • Maintain current knowledge of trends in internet technology, consumer marketing, the restaurant industry and landscape of key market
  • Have a strong knowledge of, and connections in, the local market with a deep understanding of demographics and what makes that market tick
  • Live in the key market with the ability to work independently and remotely both in the field and from a home office
  • Have an entrepreneurial spirit and familiar with grassroots approach
  • Have an interest and knack for training and educating
  • Field marketing and/or sales experience is a plus
  • Have a start-up mentality and get excited about building something from the ground up
Primary Location: Georgia - Atlanta - 0391 - Buckhead North-(00391) Work Location: 0391 - Buckhead North-(00391) 3424 Piedmont Road Atlanta 30305