Trading Lead

 

 

 

Target is one of the world’s most recognized brands and one of America’s leading retailers.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

 

A role with Target Digital Media & Search means being close to the action of delivering profitable sales to Target.com and bringing the business’s multichannel vision to life. You’ll create and implement industry-leading digital media plans for Brand & Category Marketing while staying on the cutting edge of emerging digital media innovations. Cultivating an environment of full-team engagement, leadership and personal development, you’ll be a champion for open communication and program transparency.

 

As a Trading Lead you will take an always-on, guest-centric approach to social media planning and activation in order to deliver on Target’s enterprise marketing objectives. This person must have the ability to take a data-driven approach to content, audiences, and media, with an eye toward technological advancements that will make Target first-to-market in the social media space. This person will manage day-to-day operation of Target’s dynamic feed-based social marketing campaigns and lead communication with cross-functional groups including site merchandising, media strategy, marketing, partner agencies, ad product and finance to evangelize dynamic social marketing. Additionally, this person will work with social media platforms on guest experience, campaign management, engagement and analytics, as we as lead innovation and advancement of media buying technology in the social space.