Digital Marketing Manager

Discover it Here.
At Nordstromrack.com and HauteLook, we strive to empower shoppers through choice and discovery of the hottest fashion at great prices. At the intersection of technology, fashion and design, we value employees who have great in-"sites" to fashion and e-commerce, act fast, think creatively and embody our customer-first mentality. Our fast-paced, dynamic culture attracts creative, passionate individuals with a determined, can-do attitude and entrepreneurial spirit.

Work hard and play hard in a fun, casual and collaborative work environment in the heart of Downtown LA.



Summary:

The CRM Retention team is responsible for driving email, mobile, and app digital marketing campaigns. The team is focused on driving targeted one-to-one messages that are relevant to our customers.

We are seeking a dynamic leader for the Digital Marketing team. The Digital Marketing Manager is motivated, results-oriented and strategic thought leader. This role involves working with marketing groups, merchants, and cross functional teams.

Responsibilities:

• Support the business by providing a variety of specialized services in Marketing, specifically related to the email marketing channel
• Building out a strategic roadmap, segmentation, and content planning
• Management of Lifecycle & Trigger Camapaigns
• Development with Test and Learn Roadmap
• Management of Subject Line Optimization
• Proficient in Email KPI performance, Google Analytics & GA Tag management
• Assist in enhancing department vision and strategies to support Company goals
• Develop, evolve and execute business processes to support the department
• Develop, implement and measure optimization testing and plans to drive stronger performance of the email program
• Lead email operating practices and procedures, determine where improvements can be made and work to implement changes and communicate with key stakeholder teams
• Manage vendor partner relationship with email service provider; optimize performance of service provider and ensure adherence to contractual obligations
• Plan, facilitate and/or execute assigned projects, including marketing programs and campaigns
• Assist in the development of the department budget
• Maintain strong knowledge of the target customer, retail, marketing and competitive trends; serve as the in-house expert on what the competition is doing with email efforts

Qualifications:

• Minimum 5+ years experience in email marketing field
• Proven experience in managing a large email program, including developing over-arching strategies
• Ability to work Excel, PowerPoint and Google Docs.
• Fashion retail or online retail experience preferred
• Strong understanding of existing and emerging email marketing best practices and technologies
• Proven experience in email testing methodologies, versioning / personalization
• Strong vendor management experience
• Strong organization and time management skills
• Ability to work independently as well as collaboratively
• Proficiency in MS Windows and Office suite
• Clear and effective written and verbal communication and strong interpersonal skills

We've got you covered...
We offer a comprehensive benefits package that includes

• Medical, vision and dental coverage
• Fabulous merchandise discount across all Nordstrom brands
• Employer-matched 401(k) plan
• Employee stock purchase program
• Commuter reimbursement
• On-site parking provided
• Employee recognition programs

We are an equal opportunity employer committed to providing a diverse environment.
This job description is intended to describe the general nature of the work employees can expect within this particular job classification. It is certainly not a comprehensive inventory of all duties, responsibilities and qualifications required for this job.

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