Director of Sales & Marketing

Benchmark’s company culture is central to our management philosophy. The company’s stated purpose is “to provide an entrepreneurial environment where determined people dare to create, share, and build futures.

To be the “benchmark” by which all others are judged takes passion, courage, and dedication. We invite you to explore our extraordinary offering of unique opportunities, all with a common goal of providing an unforgettable journey.

Job Description Summary:

Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Works extensively with group-based hospitality business including the association/education conference market segment. Responsible for the leadership and management of all aspects of revenue generation at the property to include direct sales, catering sales, room sales, food & beverage sales, and for managing all public relations, promotions and advertising efforts to optimize profit potential and further enhance the property's image.

Job Description:

1. Direct all facets of the group sales effort to meet or exceed budgeted revenue and department profits.

2. Develop and implement the annual group marketing plan, monitoring all programs for measurement against

desired results.

3. Develop and manage annual group marketing budget to achieve revenue.  Targets in a cost effective model.

4. Create a marketing strategy toward the most lucrative market segment in the group rooms’ marketplace.

5. Direct all facets of the leisure marketplace.

6. Work in together with the Revenue Director to establish pricing and yield management execution to maximize

rate and occupancy with varying supply and demand conditions.

7. Work with the Controller in all related forecasting of revenue outlooks.

8. Establish group sales goal, forecasting group room nights and group room revenues; budgeting and

management of the group sales effort.

9. Establish the F.I.T. sales goals, forecasting F.I.T. revenues and budgeting.

10. Direct the sales and administrative effort on a day-to-day basis in accordance with objectives outlined in the

Marketing Plan.

11. Oversee the sales and marketing events for all catering and social business.

12. Assisting, coaching, training, motivating and counseling of all Sales Managers and sales staff.

13. Stay abreast of industry trends and make recommendations of changes, which would affect operations.

14. Coordinate direct sales activities including road shows, blitzes, group promotions and familiarization trips.

15. Set-up and conduct site inspections for entire property.

16. Prepare all monthly reports for Benchmark and owners on a timely and accurate basis.

17. Assist all Division heads in establishing quality product standards and service levels that establish the property as a 4-star competitor.

18. Design, implement and monitor,the marketing strategy toward key target markets to achieve revenue

objectives.

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