Loyalty Strategy Manager - Full-time / Part-time

Loyalty Strategy Manager (18026798) Description

WHO WE ARE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without added colors, flavors or other additives. Chipotle has more than 2,400 restaurants as of March 31, 2018 in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. With more than 70,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices.

CULTIVATING A BETTER WORLD

Food served fast doesn’t have to be a typical fast food experience. Chipotle has always done things differently, both in and out of our restaurants. We're changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you'll join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

THE OPPORTUNITY

We’re looking for a Loyalty Marketing Manager to oversee our recently-launched Chipotle Rewards program and participate in the transformation of our brand and organizational culture. You’ll be energized by, and passionate about, this transformation with a desire to play a pivotal role in creating a lifestyle brand and shaping a best-in-class work environment. As Loyalty Marketing Manager, you’ll collaborate with partners across the Marketing and eCommerce Departments and report directly to our Director, Loyalty and CRM.

WHAT YOU’LL DO

· Establish the roadmap and execute the strategic vision for a compelling loyalty program that builds on the Chipotle brand

· Develop and execute loyalty marketing initiatives heavily focused on member retention and engagement

· Manage acquisition and win-back strategies to grow the active base of program

· Use data-backed measurement and analysis to constantly test, refine and scale campaigns

· Drive program enhancements and innovation

· Continually identify creative ways to leverage loyalty to tactically support Chipotle’s business and strategic priorities

· Monitor and report on competitive programs to ensure program relevance

· Partner directly with the manager of targeted marketing to deliver a seamless experience for members across email, SMS and push

WHAT YOU’LL BRING TO THE TABLE

To perform this job successfully, you’ll need to be able to perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· 3-5 years of retention marketing experience specifically within CRM, loyalty marketing, email and digital marketing

· Passion for Chipotle and the restaurant industry with a track record of customer-first marketing

· Strong understanding of existing and emerging loyalty marketing best practices and technologies

· Proven experience in testing methodologies, versioning and personalization

· Strong vendor management experience

· Ability to multitask and juggle multiple requests and projects in a fast-paced environment

· Strong organizational and time management skills

· Ability to work independently as well as collaboratively

Primary Location: California - Newport Beach - 9998 - 610 Newport Office-(09998) Work Location: 9998 - 610 Newport Office-(09998) 610 Newport Center Drive Newport Beach 92660