Brandstorm

What is Brandstorm? A global innovation competition!

L'Oréal Brandstorm is back and bigger than ever! 🚀 For its 33rd edition, we're partnering with the L'Oréal Consumer Products Division (CPD) to tackle a dynamic and rapidly expanding market: men's beauty and care. 👨‍🦱

Open to students between the ages of 18-30, this is an incredible opportunity for you to gain real-world experience 🌎, boost your resume 💼, and potentially launch your career at L'Oréal. ✨ Read on to learn how to participate in Brandstorm 2025 and make a real impact. 💡

The Challenge: MEN. BEAUTY & CARE. GAME ON. 🏆

This year's mission focuses on innovation in the men's beauty sector. CPD, a pioneer in democratizing and premiumizing beauty, challenges students to develop groundbreaking tech, products, or services that revolutionize the male beauty experience.

Key Playing Fields:

Tech: 💻 Leverage cutting-edge technologies like data analysis, AI, and AR to create innovative solutions.

Products: 🧴 Develop new and exciting products that cater to the evolving needs of men.

And Beyond: 🤔 Think outside the box! Explore services, experiences, and business models that redefine men's engagement with beauty.

Project Requirements:

Students should focus on:

Men at the Forefront: 💪 Addressing unmet needs and challenging traditional norms in male beauty.

Tech as Your Weapon: 🤖 Integrating technology to create truly disruptive solutions.

Inclusivity & Sustainability: 🌍 Ensuring creations are inclusive and environmentally responsible.

Deliverables:

3-Slide Pitch Deck: 📊 A concise presentation outlining the core idea, feasibility, scalability, sustainability, and inclusivity. (See the provided framework for guidance).

3-Minute Pitch Video: 🎥 A dynamic video introducing the team and addressing L'Oréal's 5 dimensions of potential: Ambition, Judgement, Resilience, Learning Agility, and Empathy.

Evaluation Criteria:

Projects will be judged on innovation ✨, tech integration ⚙️, sustainability 🌱, inclusivity 🙌, feasibility ✅, and scalability 📈. The jury will also consider presentation skills 🗣️ and supporting materials. 📚 Teams will be evaluated on L'Oréal's 5 dimensions of potential as well.

Why Participate in Brandstorm?

Real-World Experience: 🌎 You’ll get to tackle a live business challenge from the world's leading beauty company.

Enhanced Employability: 💼 Brandstorm participation is a valuable addition to any resume and provides networking opportunities with L'Oréal recruiters.

Skill Development: 🧠 The competition fosters teamwork, problem-solving, and presentation skills.

EOCCS Certification: 🏅 Brandstorm is EOCCS-certified, demonstrating its commitment to high-quality learning experiences and rigorous international standards.

Past Successes:

Brandstorm boasts a strong track record of success, with numerous alumni holding key positions at L'Oréal. In 2024, the winning team, PROtect from France, developed a wearable device to protect hair professionals' physical health. 🥇The second place team, hailing from the US created a smart comb for parting intricate braided hairstyles.

Get Started!

Visit brandstorm.loreal.com to register, form teams, access resources, and submit your projects.

Don't miss this exciting opportunity to shape the future of male beauty! 🚀

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