Marketing Specialist

Salary: $35,000 - $40,000 DOE

Marketing Specialist

Birthplace of Country Music Bristol, TN
Full-Time | Exempt | Reports to: Director of Marketing & Communications

Join the creative team behind theBirthplace of Country Music Museum, Bristol Rhythm & Roots Reunion, and Radio Bristol! Were seeking a Marketing Specialist to help share our story and engage audiences across digital platforms.

The ideal candidate is a skilled storyteller with experience indigital marketing, social media management, photography, and videography. Youll plan and execute social media campaigns, create engaging content, manage online branding, and collaborate across departments to promote BCMs events and programs.

Proficiency inAdobe Creative Cloud, Mailchimp, and social media tools like Sprout Social is required. Strong copywriting, photography, and video editing skills are essential.

If youre passionate about music, creativity, and community storytelling and want to make an impact through your work wed love to hear from you.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Maintains and extends the online identity of BCM across all communications and collateral materials including advertisements, e-blasts, social media, apps, photography, videography, etc.
• Plans and executes social media campaigns across all digital platforms
• Engages with comments and messages, and monitors and reports insights on KPIs for social media platforms

• Collaborates with cross-functional teams, including marketing, public relations, and development, to produce engaging content and optimize user experience through data-driven decisions
• Assists with the creation of innovative marketing campaigns and key strategies depending on robust data and presents recommendations to management
• Identifies and establishes relationships with online influencers, musicians, and partner organizations and work with Director of Marketing to establish external partnerships and cross-promotion agreements
• Collaborates with team members to promote BCM events to partners and update community calendars
• Follows best practices to maintain visual identity and imagery across the organization
• Coordinates with internal stakeholders and external contractors to produce or to secure contractors for BCM photography and videography including, but not limited to; merchandise, Radio Bristol, Farm & Fun Time, 1927 Society, Bristol Rhythm & Roots Reunion, group tours, special events, etc.
• Collaborates with curatorial staff to carefully photograph archival objects for proper documentation. Maintains the photography and videography databases for archival purposes.

Apply with your rsum, cover letter, and work samples.