Senior Public Relations Manager

    M&T Bank
    New York, NY 10001
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    Job Description


    Strategically manage media/PR/reputational issues and proactively communicate programs and corporate messaging, nationally and across major regions and/or business lines of the bank, including wealth management; responsible for communicating M&T Bank's policies, philosophies, products, programs and accomplishments to external stakeholders within the communities in those regions/business lines and work with senior management to communicate M&T Bank and Wilmington Trust initiatives.

    Primary Responsibilities:
    • Manage all media contacts within the region or assigned business(es). Execute multiple high-profile public relations campaigns
    • and communications projects simultaneously in coordination with bank executive and regional management and Marketing & Communications Division.
    • Work with others inside and outside the Corporate Communications Department to develop, coordinate
    • and implement public relations & communications plans for bank-related products, services, issues,
    • activities, decisions, policies, personnel, etc. within the region. Develop appropriate messages, strategies
    • and tactics for various target audiences, including national and financial media, trade media, customers
    • and prospects, influencers and other opinion leaders.
    • Seek out and identify proactive media opportunities - as well as situations that could adversely impact
    • the bank's reputation- and coordinate strategies and tactics to promote and protect M&T Bank.
    • Counsel management on communications strategies and tactics when issues, policies or decisions threaten to impact the reputation of M&T. Develop appropriate media responses and communications materials.
    • Cultivate strong working relationships with stakeholders within the bank, the industry, the community and the media.
    • Monitor, measure and report all media coverage of the bank. Evaluate the success of earned media placements in building corporate reputation and mitigating crises, and utilize learnings from outcomes to
    • inform future strategic outreach. Manage multiple proactive and reactive media/PR/reputational issues and opportunities across major regions of the bank.
    Education and Experience Required:

    Bachelor's Degree

    7 years relevant experience, with minimum 4 years in strategic PR role

    Education and Experience Preferred:

    Established media relations experience in either lifestyle or financial services segments

    Strategic thinker

    Strong experience with social media

    LocationNew York, New York, United States of America
    Posting ID: 547810831Posted: 2021-02-09Job Title: Senior Public