Content Marketing Manager

    TCF Bank
    Plymouth, MN, PLYMOUTH, MN
    Full-time, Part-time

    Job Description

    Great opportunity with TCF in our Marketing group! The Content Marketing Manager is located at our Plymouth Corporate Center. The Content Marketing Manager will create print and digital content for our B2B National Lending businesses that will be used across multiple customer touchpoints and through all stages of the customer lifecycle. This includes collateral, dotcom content, advertorials, social media posts, direct mail, and email, to name a few. Additionally, this position will be responsible for the management of a content strategy to ensure we are maximizing impact of each piece of content to ensure overall program goals are being met.

    Major Areas of Accountability
    • Creation of digital and print content that is written for B2B (business to business) audiences for use across our National Lending businesses.
    • Responsible for the development and oversight of a content strategy that stems across multiple channels to support business needs and growth goals.
    • Work in tandem with the Marketing Business Line leaders and their support teams, in conjunction with Channel Managers to execute marketing strategies.
    • Design workflows for content lifecycle processes that include content creation, review and approval cycles, publishing, analysis and optimization of content.
    • Collaborate in the creation and implementation of a content calendar to align content releases with campaigns, promotions, product launches, and business activities.
    • Perform ongoing analyses, content audits and gap analyses to drive strategic recommendations in content strategies.
    • Define, establish and manage metrics to measure the effectiveness of content solutions including: ROI, content/brand integrity, content accuracy and relevance, efficiencies gained in content improvements.
    • As a brand steward, ensure all customer-facing materials and activities focus on customer experience and are compliant and within TCF brand standards.
    • Research relevant trends and data to become subject matter expert.
    • Support Senior Product Marketing Manager and leadership with new initiatives and strategies as appropriate.
    • Research relevant trends and data to become subject matter expert.
    • Support Marketing Leadership with new initiatives and strategies as appropriate.

    Qualifications :

    • Bachelor's Degree with emphasis in Communications, Marketing, or related field
    • 5+ years of experience in communications.
    • Experience writing content for B2B organizations, either as a journalist, editor or content producer.
    • Proven track record as a content creator, either as a journalist, editor
    • Understanding of best practices of earned media including social media and publishing.
    • Understanding of digital marketing practices and technologies.
    • Understanding of all digital channels (Social, Content, Paid).
    • Strong written and verbal communication skills with the ability to interface with cross-functional teams and senior leadership.
    • Strong project management skills.
    • High degree of organization and ability to manage multiple, competing priorities simultaneously.
    • May lead cross-functional teams on projects
    Build your career with TCF

    You have room to grow at TCF. We promote from within whenever possible. You can expand your career in the financial services industry through our network of operations: retail and commercial banking, inventory and equipment financing, and corporate services.

    Established in 1923, TCF has maintained a strong foundation. TCF has over 500 branches in Minnesota, Illinois, Michigan, Colorado, Wisconsin, Arizona and South Dakota, providing retail and commercial banking services. TCF also conducts commercial leasing, indirect auto finance, and equipment finance business in all 50 states, and commercial inventory finance business in all 50 states and Canada.

    Build a better community with TCF

    We are helping make life better in the communities we serve, and we encourage our team members to do so as well. We offer free financial education for teens and adults. Our foundation contributes more than $3 million annually, with preference for organizations where our team members volunteer. We match team members' contributions to qualified organizations and we match volunteers with organizations that need the time and talents our team members can provide.

    Our Benefits

    TCF encourages open employee communications and promotes from within whenever possible. We offer competitive pay, a comprehensive benefits plan, and opportunities for career advancement. For more details on our benefits, click on the Employee Benefits link on our career page.

    We're proud to be an equal opportunity employer

    All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, or other status protected by applicable law. TCF is proud to be an affirmative action/equal opportunity employer. Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

    About TCF Financial Corporation

    TCF Financial Corporation (NASDAQ: TCF) is a Detroit, Michigan-based financial holding company with $46 billion in total assets and a top 10 deposit market share in the Midwest. TCF's primary banking subsidiary, TCF National Bank, is a premier Midwest bank offering consumer and commercial banking, trust and wealth management, and specialty leasing and lending products and services to consumers, small businesses and commercial clients. TCF has more than 500 branches primarily located in Michigan, Illinois and Minnesota with additional locations in Arizona, Colorado, Indiana, Ohio, South Dakota and Wisconsin. TCF also conducts business across all 50 states and Canada through its specialty lending and leasing businesses.

    Posting ID: 548697406Posted: 2020-02-11