The Copywriter contributes to the success of Sur La Table by writing compelling copy that reflects Sur La Table's voice and brand. The Copywriter is responsible for producing, editing, and proofing copy across multiple digital and print channels, including surlatable.com, email and social media as well as catalogs, product packaging, mailers, in-store signage and other marketing assets. The Copywriter reports to the Copy Manager.
Job Duties and Responsibilities:
Create compelling content that adheres to brand guidelines.
Write accurate, positioned product descriptions using Sur La Table's brand voice.
Understand products' features and benefits to accurately convey details to customers.
Create best-in-class copy that considers business goals and consumers' mindsets.
Craft accurate and interesting promotions for multiple channels, varying copy to suit these placements.
Collaborate effectively with Creative, Merchandising and Marketing teams to meet project and brand needs.
Use experience and judgment to plan and produce quality work within tight timelines.
Organize multiple projects of various size and complexity in a fast-paced environment.
Proofread to produce error-free communications.
Stay informed on current trends, technology and relevant media.
Additional responsibilities as assigned by manager.
Experience and Required Qualifications:
3+ years retail copywriting experience.
Passion for cooking, entertaining and kitchenware.
Experience writing brand social media content for Facebook, Instagram, Pinterest, Twitter and YouTube.
Strong task management skills.
Ability to collaborate and operate with a sense of urgency in a fast-paced environment.
Detail oriented and a meticulous proofreader.
Understanding of search, social media best practices and platform updates.
Basic to intermediate Adobe Creative Cloud and Microsoft Office proficiency.
Bachelor's degree in English, Communications or Marketing, or equivalent professional work experience.
Sur La Table Core Competencies:
Focus on the Customer: You inspire and delight your customers.
Be Genuine: Your communication style is respectful, effective and sincere.
Make the Right Call: You effectively blend knowledge, experience, wisdom and decisiveness.
Take Ownership: You are committed, responsible and provide solutions.
Achieve Results: You meet and exceed goals and expectations.
Ability to communicate verbally and work cooperatively with employees and customers.
Ability to remain in a stationary position (sit or stand) for extended periods of time.
Ability to use computer and other office equipment to accomplish work tasks.
Ability to think critically and communicate complex ideas in a clear and concise manner.
This job description represents a summary of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks and duties of the jobholder might differ from those outlined in the job description and other duties, as assigned, may be part of the job. This job description is not an employment agreement or contract. Sur La Table has the exclusive right to alter this job description at any time without notice.