Director, Marketing

    Comcast
    Atlanta, GA
    Full-time, Part-time
    Similar jobs pay $8.22 - $20.18

    Job Description

    Job Description Business Unit: Job Summary:
    Responsible for managing and directing the overall Marketing and Sales
    effort in a multi-system environment as it relates to the deployment of
    new products and enhancements. Assists Marketing leadership with
    business planning in order to lead the Marketing team in preparing the
    department budget. Ensures that communication of current initiatives,
    promotions, and campaigns are accurately, timely, and effectively
    communicated to all appropriate personnel at all levels and departments.
    Serves as liaison between Region, Division, Corporate and system
    marketing personnel to ensure that each group is informed of most recent
    product marketing developments and plans. Provides leadership and
    direction for team which may include multiple functional areas. Develops
    and implements strategy for functional area(s). May have responsibility
    for developing and managing budget.

    Employees at all levels are expect to:

    - Understand our Operating Principles; make them the guidelines for how
    you do your job
    - Own the customer experience - think and act in ways that put our
    customers first, give them seamless digital options at every touchpoint,
    and make them promoters of our products and services
    - Know your stuff - be enthusiastic learners, users and advocates of our
    game-changing technology, products and services, especially our digital
    tools and experiences
    - Win as a team - make big things happen by working together and being
    open to new ideas
    - Be an active part of the Net Promoter System - a way of working that
    brings more employee and customer feedback into the company - by joining
    huddles, making call backs and helping us elevate opportunities to do
    better for our customers
    - Drive results and growth
    - Respect and promote inclusion and diversity
    - Do what's right for each other, our customers, investors and our
    communities

    Core Responsibilities:
    - Manages and directs Marketing team and ensures that production meets
    the budgeted level and meets program objectives, including timely
    delivery of objectives.
    - Ensures the competence and continuity of qualified Marketing staff
    through optimum selection, training and development, appraisal, and
    motivation techniques.
    - Serves as the department liaison and Subject Matter Expert to
    Engineering, Field Marketing, Customer Service, Product Management, and
    Sales.
    - Participates in strategic plan development and building of alliances
    with industry partners, networks, etc. as needed to achieve product
    growth objectives. Influences sales channel incentives through offer
    strategy. Consults with Marketing/Sales to identify, define, size, and
    prioritize strategic analytics opportunities.
    - Works closely with customer care, Sales, Finance, and Legal teams to
    assist with development and implementation of core business,
    competitive, and new product marketing plans and strategies to achieve
    all subscriber and revenue growth goals. Provides guidance to
    local/external analysts to ensure strategic alignment, effective use,
    and development of resources.
    - Oversees and develops financial models in designing packaging and
    pricing to ensure competitive position in market.
    - Develops new ideas and communicates potential uses for analytics
    across the business. Communicates learning/recommendations and obtains
    buy-in from Sales, Marketing, and senior leaders. Develops measurement
    systems for programs.
    - Serves as primary contact with program suppliers for implementation of
    acquisition and retention activities.
    - Oversees the recruiting, hiring, and evaluating of the Marketing staff
    to ensure that the appropriate level of support is available and
    maintained.
    - Maintains and improves ongoing marketing programs, analyses, and
    reports.
    - Consistent exercise of independent judgment and discretion in matters
    of significance.
    - Regular, consistent and punctual attendance. Must be able to work
    nights and weekends, variable schedule(s) as necessary.
    - Other duties and responsibilities as assigned.

    Job Specification:
    - Bachelors Degree
    -
    -
    - Generally requires 10+ years related experience

    Comcast is an EOE/Veterans/Disabled/LGBT employer

    Posting ID: 552623638Posted: 2020-05-27