Marketing Specialist

    Builders Firstsource, Inc.
    Minneapolis, MN
    Full-time, Part-time
    Similar jobs pay $10.43 - $17.51

    Job Description

    Builders FirstSource - Marketing Specialist

    Job Overview

    Under direct supervision, the marketing specialist will play an integral role in supporting numerous Builders FirstSource locations for their individual marketing needs with the alignment of a regional marketing strategy. This role works in conjunction with the marketing manager to develop, implement, execute and refine marketing and advertising strategies with the objective of business development and increased brand penetration within the markets we serve and emerging markets.

    Objectives of this Role:

    Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing new business opportunities and brand awareness

    Document process procedures and process flow, recommending any changes to make processes more efficient

    Analyze qualitative and quantitative data to continually optimize marketing strategies

    Assist with all internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation and brand penetration

    Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed

    Daily and Monthly Responsibilities

    Develop, implement, and track marketing programs including social media activity, website content management, online reputation, and search engine optimization (SEO)

    Collaborate with internal teams to develop, execute and monitor strategic marketing initiatives in alignment with regional objectives

    Produce and manage content for company website, blog and social media outlets

    Requires capturing, editing and posting photo, video and audio content

    Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns

    Conduct market and competition research to identify new marketing and advertising opportunities

    In accordance with brand guidelines, develop and create marketing materials such as flyers, posters, banners, videos, and more

    Write,proofread, and edit creative and technical content across different mediums

    Qualifications for Marketing Specialist

    Bachelor's degree in marketing, business administration, communications, graphic design, or a related field

    2-5 years of direct experience in marketing

    Strong knowledge of various marketing and analytics tools such as Sprout Social, Google Analytics, Google Ads, Facebook Ads and more

    Proficient in Adobe Creative suite, especially Adobe Lightroom and/or Photoshop, Adobe Spark, and video editing software

    Excellent analytical skills with the ability to turn data insights into action

    Exceptional written and verbal communication skills

    Skilled in writing and editing content with high attention to detail

    Strong prioritization, organization, and project management skills

    Self-motivated and willing to demonstrate independent initiative for maximum productivity

    Ability to travel as necessary

    Preferred Qualifications

    Knowledge of building industry, building materials and building processes



    Builders FirstSource is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, national origin, protected veteran status or status as an individual with a disability.

    In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call (214)765-3990 or email:ADA.Accommodation@bldr.com. Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening.

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    Other details
    • Job Family SLSMKT
    • Pay Type Salary
    • Minneapolis, MN, USA
    Posting ID: 552774607Posted: 2020-05-21