Digital Marketing Manager

    LIVE NATION ENTERTAINMENT INC
    Beverly hills, CA
    Full-time
    Similar jobs pay $11.00 - $20.90

    Job Description

    Job Summary:

    Summary:
    The Digital Marketing Manager will lead the building and execution of multi-channel marketing programs for Live Nation U.S. Concerts' Tours & Artists. This role is a key member of our team to help maximize awareness for our national tours, as well as support Live Nation Artists with targeted marketing campaigns to promote ticketing selling and promotional programs to support new music and special projects.

    Key areas of responsibility include all aspects of building, trafficking and executing targeted email + mobile + website based marketing programs. The manager will also play key role in evaluating campaign effectiveness & driving performance improvements.

    The role requires someone who is comfortable in fast pace entertainment environment, very detail oriented, driven by results and has a high standard for quality. Experience with email + mobile + digital marketing programs and a "can do" approach are musts.

    Responsibilities:
    • Lead deployment efforts for Emails + Mobile Messaging for U.S. Concert Tours & Artist Service Campaigns
    • Work closely with National Tour Marketers and Artist Management Teams on all aspects of campaign builds, trafficking, approvals, recaps & decks showcasing capabilities
    • Manage National level campaign set up, QA, tracking, execution, testing, delivery and analysis of all emails
    • Build segmented email lists based on demographics and customer purchase behaviors
    • Create and work with HTML based e-mail templates using in-house and 3rd-party software applications
    • Optimize performance through A/B testing and creative copy; test all aspects of email marketing including day and time sent, from address, subject line, call-to-action placement and contact frequencies
    • Employ a consistent best-practice approach and provide expertise for creating email templates, testing methodologies and deliverability across all devices and email clients
    • Pull daily, weekly, monthly, and quarterly reports measuring the performance of email + mobile programs., Enforce best practice data collection and direct marketing policies including management of marketing permissions, rules for customer contact frequency and CAN-SPAM, COPPA compliance
    • Monitor & Research trends, best practices and new opportunities in digital marketing relevant to the department to grow and optimize Digital Marketing efforts
    Qualifications:
    • Bachelor's Degree in Business, Marketing, or related field
    • 3+ years working in marketing email / mobile campaigns at a national level
    • Detail-oriented and able to coordinate multiple work streams for on-time project delivery
    • Analytic and technical mind, with a creative eye
    • Proficiency in MS Office, particularly Excel and Powerpoint
    • Experience using Salesforce Marketing Cloud
    • Experience with Tableau a plus
    • Knowledge of digital, particularly mobile, email, marketing and segmentation practices
    • Excellent copywriting skills
    • Knowledge / Passion for Concert & Music Industry
    • Working knowledge of HTML programming and HTML/Web editors/ Dreamweaver
    • Knowledge of Graphic Design programs
    • Extreme attention to detail and strong organizational skills
    Posting ID: 552789603Posted: 2020-05-21