Regional Consumer Engagement Marketing Manager - South

    Monster Beverage 1990 Corporation
    Dallas, TX
    Similar jobs pay $9.04 - $17.06

    Job Description

    Position Summary:

    The Regional Consumer Engagement Marketing (CEM) Manager at Monster Energy Company manages and oversees local Monster Ambassador Teams (MAT) Leads and Monster Ambassador Teams (MATs) participating in all consumer engagement activities in assigned markets, providing direction and support necessary to maintain program standards and goals. This position is responsible for ensuring national, regional and local objectives are being met by MAT Leads in accordance with deadlines and direction established by the Senior and their Regional CEM Director.

    Essential Job Functions:
    • Under the direction of their Regional CEM Director, manages the promotion and direction of the field marketing activities by increasing brand awareness and improving the company's product image
    • Studies market conditions and develops strategies with the Leads necessary to execute activation on a local level, must stay current with market developments and opportunities as they happen
    • Facilitates relationships with vendors that advance overall consumer engagement and scope of the brand within the stated objectives
    • Coordinates and supports efforts with the sales and marketing teams to maximize sales incentives
    • Develops and implements methods and procedures for activating specific field marketing directives within the market, including managing the preparation of logistics, coordination of resources, etc.
    • Oversee the timely completion and maintaining of records for timesheets, inventory and other related necessary reporting data
    • Recruit, hire, train and continuously develop Leads, evaluate employee performance, and create directives that enhance team performance
    • Ability to assist and develop local campaigns in assigned region(s), as well as national activations to enhance the brand on a larger scale
    • Schedule field market visits to monitor and evaluate teams' performance when out in the field engaging with consumers; regularly meet with key stakeholders
    • Facilitate and enhance overall consumer engagement by working with headquarters to obtain the necessary tools and equipment to maintain a successful market
    Position Requirements:
    • Minimum of 5 years management experience
    • Bachelor's Degree or equivalent work experience, preferably in Business or Marketing
    • Excellent verbal and written communication skills
    • Ability to establish good relationships and credibility with vendors and marketing partners
    • Excellent at managing time, priorities and expenses
    • Able to work independently while being a team player
    • Must have ability to work from home in a professional manner
    • Proficiency using Excel, Word, and PowerPoint
    • Flexibility to travel as needed
    • Able to work evenings and weekends as needed
    • Satisfactory driving and insurability record
    Posting ID: 552792417Posted: 2020-05-21