The North America Public Markets team at Shareworks is seeking an experienced revenue-driven marketer to support the growth of this key team.
Your challenge is to deliver sales ready content that our sales teams love to use, create demand generation programs that drive to our lead targets, and ultimately accelerate Shareworks into the clear leadership position for equity compensation solutions.
Our customers are some of the most recognized public companies in the US and Canada. We need to tell their story boldly and consistently in order to drive growth. This role demands active engagement with our customers at company and industry events, customer advisory boards, and support for case studies and testimonials. Our story is still to be written and you will have a major role to play in our success.
This role, reports to the CMO with a constant connection to the North American Public Markets leadership and sales teams and is based out of either Tempe, Arizona or Calgary, Alberta.
Lead and manage a team of innovative and experienced marketers determined to deliver marketing programs that drive revenue growth
Strong ability to use both sides of the brain; the art and science of marketing. This means you must be curious and creative and willing to execute, test, adapt while using hard data to make decisions on where to spend your next minute and your next dollar
A track record of optimizing an integrated Sales and Marketing funnel including concurrent tailored programs in different markets and geographies
Experience supporting the Challenger Sales model to help guide customers to the solution that meets their needs
Sales teams love working with you because you deliver what they need (not just what they ask you for) in terms of tools, content, and programs and act as a partner
You deliver a sufficient volume of high-quality leads that convert faster. You provide strategic guidance on how our solutions need to evolve and you listen, respond, and measure the success of marketing
You know how to work with sales to achieve revenue targets. This means ensuring you understand how revenue is driven through programs, how to ensure sales-ready leads are delivered to sales, and how to track and understand key metrics
You are keenly aware of how revenue marketing engines drive enterprise sales. This translates to in depth knowledge of marketing automation systems (Pardot recommended) as well as familiarity with salesforce.com
10+ years marketing experience preferably in an enterprise focused B2B technology company
Team management experience using an OKR (objective and key results) methodology
University Degree in Business recommended
Experience in all aspects of marketing including demand generation, content marketing, product marketing, brand management, storytelling, and marketing operations
Strong understanding of the entire lead to revenue process and workflow using a Sirius Decisions Demand Waterfall (or similar) methodology
Experience in modern marketing principles including inbound, outbound, account-based marketing, and the role social media plays in engagement
Knowledge of the equity compensation market or general concepts preferred
While we thank all applicants for their interest, please note that only those individuals selected for an interview will be contacted.
Posting ID: 555230161Posted: 2020-05-26