Digital Marketing Manager, CRM - Lakeland

    Lakeland, FL
    Full-time, Part-time
    Similar jobs pay $9.11 - $12.42

    Job Description

    Position Title

    Digital Marketing Manager, CRM - Lakeland




    Lakeland, FL between Orlando and Tampa


    Are you well versed in 1:1 communications and have the technical expertise to support personalization at the customer level? If so, we are looking for a Digital Marketing Manager to join our CRM team.

    In this role, the ideal candidate would have a strong working knowledge of CRM principles, such as customer segmentation, targeting, RFM metrics, testing and offer strategies. In addition, this candidate should have significant experience in Salesforce Marketing Cloud. This is not an entry level Salesforce role --- you must have prior, documented experience with Marketing Cloud, specifically in Email Studio, Journey Builder, Mobile Studio, and Contact Builder. SFMC certification(s) would be a plus.

    Additional responsibilities include:
    • Coordinate the technical execution of CRM strategies within Salesforce, as developed by the CRM Loyalty Managers -- across Publix and GreenWise Market brands
    • Be well versed in SFMC - understand the use of data extensions, data relationships, contact model, journey criteria, data flows, and data attributes, with a deep understanding of customer experience, journey design and implementation
    • Implement and manage campaigns across email and mobile channels
    • Work with CRM Analytics to facilitate audience lists, suppressions, targeting, and other project requirements
    • Work with Creative, Content, Project Management, and external agency teams to assist with management of project timelines, campaign segmentation, dynamic email template creation, creative feedback, audience targeting criteria, and approvals
    • Understand deliverability best practices and be comfortable with a/b multivariate testing
    Req ID


    Hours of Work

    Minimum 45 hours per week.



    Frequency of Pay


    Minimum Base Pay


    Additional Preferred Qualifications

    Additional Information

    Please be sure to monitor your email, including your spam folder, daily for communications you may receive during the recruiting and selection process for this position. Please do not use your Publix email address when applying.

    Once your application has been successfully submitted you will receive a confirmation email.


    3300 Publix Corporate Parkway

    Potential Annual Pay with Bonus

    71,695 - 108,095



    Year End Bonus

    As a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

    Maximum Base Pay


    Required Qualifications
    • Bachelors in Marketing, Advertising, Technology or Communications or equivalent experience
    • At least four years of digital channel execution experience in Marketing or Advertising.
    • Strong understanding of digital applications/ platforms (examples: mobile, web, tablet and social)
    • Knowledge of all current and future trends in digital marketing and communications platforms and applications
    • Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)Knowledge of budgetary management, metrics and reporting
    • Knowledge of digital design, programming, e-commerce and web development practices
    • Knowledge of content management and ecommerce systems
    • Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
    • Knowledge of video optimization for search and performance
    • Knowledge of Marketing project workflow process and digital process lifecycle
    • Astute attention to detail and accuracy
    • Ability to demonstrate leadership skills
    • Team player attitude
    • Analytical skills
    • Persuasiveness and Negotiation Skills
    • Ability to handle multiple priorities while ensuring a high degree of accuracy
    • Passion for delivering great work and meaningful results
    • Excellent verbal, written and presentation communication skills
    • Willingness to travel up to a week at a time with overnight stays
    • Willingness to work late hours, during weekends, or at home
    • Willingness to display personal and professional integrity throughout all aspects of the job
    Preferred Qualifications
    • Masters degree in Marketing or Advertising
    • At least six years of digital channel execution experience in Marketing or Advertising
    Zip Code


    Benefits Information
    • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
    • An opportunity to purchase additional shares of our privately-held stock
    • 401(k) retirement savings plan
    • Group health plan (with prescription benefits)
    • Group dental plan
    • Group vision plan
    • Sick pay
    • Long-term disability insurance
    • Company-paid life insurance (with accidental death & dismemberment benefits)
    • Tuition reimbursement
    • Vacation pay
    • Free hot lunches (buffet-style) at facilities with a cafeteria
    • Paycheck direct deposit
    • Credit union
    • Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
    • 6 paid holidays (associates can exchange the following holidays with their manager's approval: New Year's Day, Memorial Day, Fourth of July, and Labor Day).
    Posting ID: 556730971Posted: 2020-05-22