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111 Commerce Street, Smithfield, VA 23430
Updated 9 days ago
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The Associate Marketing Operations Manager will be responsible for overseeing the governance and execution of marketing processes and technologies to optimize department efficiency and effectiveness. This role requires an understanding of how systems interconnect to integrate data between platforms and digital channels, driving business performance. This individual will be responsible for vetting new infrastructure and technology, administering the DAM system, serving as asset librarian and curator, managing the source of truth for all product data, and lead all analytics and reporting across key marketing platforms.

This position requires expertise in Data and Analytics, Content Management, Project and Process Management, Product Information Management, and Enterprise Resource Planning.

Core Responsibilities
  • Serve as super-user for variety of digital marketing tools.
  • Assist with the implementation of new marketing technology rollouts including training and user adoption
  • Lead testing in sandbox environments and correct any issues that arise
  • Relationship management with internal technology users and vendors
  • Communicate and collaborate with IT teams daily
  • Support Digital Marketing team in optimization of product content on digital shelf
  • Support systems integrations & optimize current or new technology investments
  • Deploy new marketing technologies and projects to support future roadmap
  • Document best practices in a consumable fashion to drive re-use and scale in within marketing
  • Work with 3rd party providers to provide support for marketing technologies
  • Partner other solution architects to provide scalable and adaptable architectural solutions
  • Responsible for overseeing the governance of marketing processes and technologies
  • Introduce better ways of working which help business partners better prioritize, and deploy resources to marketing projects aligned with strategic priorities
  • Develops and maintains policies, standards, and guidelines to ensure that a consistent technology framework is applied across the organization
  • Promotes the use of a shared infrastructure and application roadmap to reduce costs and improve information flows
  • Digital asset Management (naming, storage, and maintenance of the usage rights of the related files. Management and monitoring of the access and use of digital assets, ensuring brand consistency, compliance, and copyrights)
  • Develop, manage and use tools for measuring the success of digital marketing programs. Creating and delivering analyses through data visualizations and dashboards from sources that integrate and aggregate marketing data.
  • Evaluate the multichannel impact of marketing activities on engagement, sales and ROI
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.
  • Bachelor's Degree from a regionally accredited four-year college or university in Marketing, Digital Marketing, Business Management, Information Technology or a related discipline and 3+ years of relevant experience (preferably eCommerce and Digital Marketing experience); or equivalent combination of education and experience, required.
  • Effective critical thinking, decision making and problem-solving skills
  • Familiarity with Content Management Systems (CMS), ticketing systems, project management tools, Product Information Management (PIM), and Enterprise Resource Planning (ERP) skills.
  • Knowledge of infrastructure and tools required for data collection, management, synthesis and transformation
  • Working knowledge of markup and programming languages
  • Good knowledge of marketing stacks, vendors, integrators, and resellers.
  • Understands system capabilities and finds ways to improve system performance.
  • Familiar with key IT / infrastructure solutions (PIM, DAM, CRM, CMS)
  • Excellent writing, interpersonal and communication skills (written and verbal).
  • Ability to develop positive relationships when part of a dynamic and cross-functional team.
  • Able to develop a new way of thinking to drive innovative ideas.
  • Flexibility and adaptability in a fast-paced, constantly changing environment.
  • Knowledge and experience with the Microsoft Suite: including, Microsoft Word, Excel, PowerPoint and Outlook.
  • Requires travel, up to 25% of the time.
  • Ability to work well with others in fast paced, dynamic environment.
  • Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
Careers and Benefits

To learn more about Smithfield's benefits, visit


More than 63,000 employees globally drive our success. We strive to create a fair, ethical and rewarding work environment.


Working at Smithfield isn't just a job – it's the foundation for a lifelong career with training designed to help you advance professionally.


Our people matter. That's why we offer excellent, comprehensive benefits packages to our full-time employees.


Sustainability is ingrained in our culture and guides how we operate. We believe in innovating for the future.

About Smithfield Foods

Headquartered in Smithfield, Va. since 1936, Smithfield Foods, Inc. is an American food company with agricultural roots and a global reach. Our 43,000 U.S. team members and 16,000 European employees are dedicated to producing "Good food. Responsibly." and have made us one of the world's leading vertically integrated protein companies. We have pioneered sustainability standards for more than two decades, including our industry-leading commitments to become carbon negative in U.S. company-owned operations and reduce GHG emissions 30 percent across our entire U.S. value chain by 2030. We believe in the power of protein to end food insecurity and have donated hundreds of millions of food servings to our neighbors in need. Smithfield boasts a portfolio of high-quality iconic brands, such as Smithfield, Eckrich and Nathan's Famous, among many others. For more information, visit, and connect with us on Facebook, Twitter, LinkedIn and Instagram.

EEO/AA Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

Posting ID: 557086033 Posted: 2021-10-14 Job Title: Associate Marketing Operation